One of the questions I get a lot on Twitter is whether or not it is a good idea to follow back your followers. After thinking about it, I came to the conclusion that it depends on the individual. There are some reasons why you should follow back your followers, but there are also reasons why you shouldn’t follow your followers. I created a list of benefits from following back and not following back.
Some Twitter users decide to follow back. These users tend to have over a thousand Twitter followers and are following thousands of people as well. This is why you should consider following back.
1. You will get more followers. When someone is thinking about following you, they will see your ratio of following to followers. If your ratio is close to 1:1, they will follow you in hopes of a follow back.
2. You will get more connections: When you follow a lot of people, you are making connections with the people you follow. You will be a part of more conversations.
3. You will get a lot of news. If you follow a lot of people, you will also get a lot of tweets on your timeline. You will always be updated on the latest news and tips.
Other Twitter users decide that it is better to not follow back. Some of these users are user 100 followers while others are over a million. These are some of the reasons why you should consider not following back.
1. You will get more influence. If you aren’t following a lot of people, but a lot of people are following you, you will have a stronger influence on those followers. When I see someone with 31,000 followers who is only following 700 people, it is clear that their tweets are superb. People who do follow back can tweet superb tweets as well, but the people who aren’t following back and still have a following have a stronger influence.
2. You will get more quality connections: Since you aren’t getting as many connections as you would if you followed a lot of people, you can focus on the people who you are already connected with. Instead of going back and forth between Twitter followers, you will have less connections with more quality in each connection.
3. You will get a lot of news that you want to see. If you aren’t following a lot of people, your timeline won’t get flooded by thousands of people. You will only see the tweets from the people that you want to see.
Following back is the quicker route to getting more followers and building more connections. On the contrary, not following back is the slower route to getting more followers and building more connections. If you aren’t following back, your content will get you more followers when people look at your tweets.
Following back results in a quantity of followers with some quality connections while not following back results in quality followers with quality connections.
So what are you going to do? Are you going to follow or not follow back your followers?
This article was written for Business 2 Community by Jay Leonard.
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