Twitter is a rat race. Tweets fly by at a frenetic pace, and many experienced on Twitter control from third party applications. Users come and go, but if you can get past that first month you’re on your way to experience what makes Twitter great. In the last post, we spoke about building a foundation on Twitter. In today’s post we’ll dive into Twitter Execution and Tools to help gain more followers.
Why you need a lot of Twitter Followers
Twitter is a different animal. Twitter is a grind. It is not an immediate gratification network, and because of that many fall off the face. You really need to enjoy Twitter to be successful on Twitter. Let’s say you have a 1000 followers that you have deemed quality. Well, you really don’t have a 1000 followers. In that 1000 count you could have anywhere to 10-30% that are inactive (no tweeting for more than 30 days).
Just to give you an idea, I currently have 30,223 Followers but 4235 (Tweepi) of those followers have been inactive for more than 30 days. So 14% of my Followers are inactive.
Another argument for gaining followers is the short shelf life of a tweet. From my experience, I don’t think most users go to someone’s profile and read their last 50 tweets. That’s just not the nature of Twitter. People either see it when it happens or they don’t see your tweet. If they don’t see it, it won’t be retweeted or mentioned. More followers gives your tweet a better chance of being viewed.
People have to be looking at Twitter or a third party Twitter application to see your tweet. If you have 1000 users, some are inactive, and many won’t be on when you’re tweeting. The window is smaller with fewer followers.
Execution – Have a Plan
As with most things in life you need to have a plan. Twitter is no exception. If you don’t have a plan, chances are you’ll get frustrated and disinterested. Your account will fall off the cliff and your time will be wasted. Below are some tips on following that will increase your follower rate.
In the last post we spoke about how and whom to follow, but I wanted to share a tool that you should be using if you’re not already.
Tweepi is a powerful tool that helps you manage your Twitter account. Below is a screenshot from the free version of Tweepi (they also have a premium version). Tweepi uses a checkbox system where you need to check each user, but it can be done fairly quickly. These tools allow you to focus your efforts on who to follow.
A good rule of thumb is to give people a week to follow you back. If they don’t follow you back you need to unfollow them. You need to be consistent and do this weekly. You can use Tweepi again for this process.
Follow Everyone that Follows You – This can and should be automated. As you get more people following you on daily basis, and you will, this becomes a chore. If you don’t automate, you’re bound to drop the ball. What, follow everyone that follows me?
Here’s my theory on following everyone that follows me. Twitter is part of Social Media. With a few exceptions, it’s an open network in that you can send a message to anyone and vice versa. If someone follows me, I take that as someone reaching out to shake my hand. Would you walk away from someone reaching out to shake your hand? (Rhetorical)… So I don’t snub anyone. I use automation because I just can’t keep up with it manually at this point. You’re wasting your time if you analyze everyone that follows you, and trying to decide if you should follow.
I use Social Oomph. They provide an Auto Follow tool that makes the process seamless and efficient. There is a nominal cost for this, but I’m serious about my Twitter account so money well spent. They also provide many other features and benefits that tie into Twitter.
I believe you should unfollow inactive users (30 days), eggs, and no profiles. Once a week I suggest you go into Tweepi and clean out these three types of users. Following someone that is inactive serves no purpose. Following someone that doesn’t take the time to put up a photo and/or profile is generally not worth following.
Have fun with Twitter. Yes, you can make connections on Twitter. Yes, it can help get people to your blog or site. Yes, it can help your small or medium business with new and current customers. Have a plan, execute, and make it happen. A little patience will go a long way.
Please share if you found the piece of value. Looking forward to your comments.
Read more: Twitter Personal Branding Q + A