Micah Baldwin is credited with initiating Follow Friday.

It was a noble idea.

Mention someone in a tweet with a reason why others should follow him or her. The idea was your followers would see that tweet and, because they respect you, they’d click over and maybe follow your favorite person too. That was the idea.

It quickly spiraled out of control. Within months after Micah’s tweet, people began serial mentioning people in the same #FollowFriday (or #FF for short) tweet. I blogged about the Twitter chaos at the time.

Five years later, scroll below and observe the bad tweets first. Identify the nonexistent context.

Then, scroll farther down and observe the good tweets.

Brett must be lauded for suggesting YouTube channels to follow and not merely Twitter accounts; but he still lumps everyone together and doesn’t provide context why one or the other.

But all is not lost.

There are people who recognize the above and want their Follow Friday tweets to be meaningful. They remind us of Micah’s intent back in 2009.

https://twitter.com/_katelyncarter/statuses/436890191526387712

You can also mention several people in the same tweet — but provide CONTEXT!

Here are three excellent examples:

Any questions?

Now that you know the bad and good of #FollowFriday and #FF tweets, scroll up to the top of my blog post, click the Tweet button, and recommend @AriHerzog for something. I will be notified you mentioned me and I’ll then reply back and thank you.

That’s how conversations are formed; and that pays homage to Micah.