There’s something about the ‘short and sweet’ nature of Twitter that makes it ideal for sharing puns. A 140-character limit seems to sharpen the senses – and the sense of humour – of users in a way you don’t see so often on other social media platforms. So what exactly is it about Twitter than lends itself so well to the style of comedy traditionally described as the lowest form of wit?

In the past few weeks alone, we’ve seen tweeters submit their #DancingFilms and #UnemployedMusicians, and watched a now-legendary exchange of fish-based punnery unfold between @TeaAndCopy and the official Sainsbury’s account. The consistently high amount of puns on Twitter is both amusing and bemusing to wade through.

Pinning down exactly why this is doesn’t seem easy, as a reason for primarily using Twitter for puns isn’t immediately obvious. After all, you can potentially pun anywhere you can type. The answer might be that there’s less pressure to produce a magnum opus when it doesn’t need to be the length of a novella. Twitter’s character limit isn’t as limiting as it sounds in that respect. An off-the-cuff remark or ad lib in short format often comes more naturally than a speech – and it demonstrates the true creativity of the writer by putting them on the spot.

Not only that, when you’re after a quick laugh a pun is one of the most obvious choices. Wordplay of the pun variety frequently utilises the good old portmanteau of two different words, so you’re also saving some space for more characters and a suitable hashtag.

The ability to craft that split-second response as part of an effective, ongoing content marketing strategy is something that marketers and copywriters will be relying on this year. If you’re still wondering how best to go about it, get in touch with us.