Twitter is one of the hottest ways to promote your business. Millions of people use Twitter and you can use this powerful social media tool to reach your target audience down the street or across an ocean. A few popular (retweeted) tweets using an effective SEO keyword strategy increases traffic to your website and helps with search engine optimization at the same time. Raise visibility for your company website by choosing the right keywords and tweeting them well. Here are seven tips for SEO keyword optimizing your tweets.
Think Before You Tweet….
- Create a text document and type in all your important keywords. You might think you already know all your keywords and that they are readily available on the tip of your tongue, but writing down your keywords forces you to consider these important words carefully. SEO keyword strategy is useless if you are using words that do not describe your product or words that people would not use in a search engine.
- Write your tweets ahead of time, using the keywords in your list. Develop at least ten different interesting and informative tweets. Polish your tweets so that they use a “voice” appropriate to your business. Copy and paste the tweets into Twitter. Refer to and update this list of tweets and keywords often to continually improve how you communicate with your target audience. Make a notation of tweets that are retweeted, or one that is tweeted again by one of your followers, and tweet this message more often. Retweets indicate the effectiveness and importance of your tweets.
- If you cannot use your business name as your Twitter handle, consider using a keyword as a Twitter name as an effective form of SEO keyword strategy. Use the most important and appropriate nickname for your business. Keep in mind that your handle precedes each tweet so you can use effective SEO keyword strategy with every tweet.
….and Tweet Smart
- Incorporate your keywords into your Twitter biography as part of a smart SEO keyword strategy. Search engines index the information in your biography. Twitter limits your biography to 160 characters so use your keywords wisely in sentences that are informative, clever and make sense.
- Use your keywords as hash tags whenever possible and appropriate. A hash tag is a pound sign, or “#”. On Twitter, people use hash tags to participate in conversations about a particular subject. If your website offers baking tips, for example, precede your tweets with hash tag keywords like #desserts, #cookies and #cakes.
- Tweet at appropriate times for your particular set of keywords. Let’s say you have a landscaping and lawn care company and want to use Twitter to promote your business. You may have better luck using keywords like grass, flowers and gardens during warm weather and employ keywords like snow plowing and shovel sidewalks in the winter.
- Include the URL of your website and blogs in tweets, but include other useful, helpful blogs from other trusted resources as well. A balanced approach to tweeting content will be appreciated by your followers and still drive traffic to your site. Twitter allows for URL shortening, which shortens your www.ReallyLongWebsiteName.com to something like rz.q7r.a . This allows you more room for your clever keyword tweets within the 140 characters limitation of Twitter.
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