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        • Earn interest on Ethereum
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        • What is APY in Crypto?
        • Yield Farming Platforms
        • Yield Farming vs Staking
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        • Best DeFi Apps
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        • Best DEX Coins
        • DAO Crypto Projects
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    • Bitcoin Price Prediction
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • Axie Infinity Prediction
      • Battle Infinity Prediction
      • Cardano Price Prediction
      • Chia Coin Price Prediction
      • DeFi Coin Price Prediction
      • Dogecoin Price Prediction
      • Dogelon Mars Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • LBLOCK Price Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
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    • Best Altcoins
      • Buy Battle Infinity
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
      • Buy IOST
      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
      • Buy Polkadot
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
    • Best Crypto Exchanges
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      • Binance Review
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      • Margin Trading Exchanges
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    • Best Meme Coins
      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Kiba Inu
      • Buy Shiba Inu
      • Buy Tamadoge
    • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
      • Buy Maker
      • Buy Polygon
      • Buy Ren
      • Buy Serum
      • Buy Storj
      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
    • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
  • NFTs
    • How To Buy NFTs
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      • Best Utility NFT Projects
      • Buy NFTs on Binance
      • How to Flip NFTs
      • Make Money With NFTs
    • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
      • Buy DeFi Kingdoms
      • Buy Enjin
      • Buy Gala
      • Buy GMT
      • Buy Immutable X
      • Buy The Sandbox
    • NFT News
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      • Cheapest NFT Projects
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      • New NFT Projects
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      • Sport NFT Drops
    • Invest in the Metaverse
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      • How to Invest in NFTs
      • Metaverse Projects
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      • How to Day Trade Stocks
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      • Islamic Brokers
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      • Best Forex Signals
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Business 2 Community
  • Investing
      • Best Cryptos
      • Best Beginner Cryptos
      • Best Crypto Under $1
      • Best Crypto Winter Tokens
      • Best Emerging Cryptos
      • Best ERC20 Tokens
      • Best Future Cryptocurrency
      • Best Utility Tokens
      • Coins to Buy on the Dip
      • Fastest Growing Crypto
      • Hottest Cryptos Right Now
      • Most Promising Cryptos
      • Next Crypto to Explode
      • Invest in Crypto
      • How to Invest in Bitcoin
      • How to Invest in DeFi
      • Long Term Investments
      • Low Market Cap Cryptos
      • Most Undervalued Cryptos
      • Penny Cryptocurrencies
      • New Cryptos
      • Best Crypto ICOs
      • Best Crypto IDOs
      • Best Crypto IEOs
      • Best Crypto STOs
      • Best Crypto Crowdsales
      • Best Crypto Presales
      • Best Crypto Private Sales
      • Buying Coins Pre Launch
      • Crypto Games
      • Best Blockchain Games
      • Best GameFi Cryptos
      • Best Gaming Crypto Coins
      • Best Play to Earn Games
      • Crypto News
      • Best Crypto Reddit
      • Best Crypto Signals
      • Crypto Tiktok Trends
      • Crypto Youtube Channels
      • Twitter Crypto Trends
      • Crypto Wallets
      • Best Cardano Wallets
      • Best DeFi Wallets
      • Best Ethereum Wallets
      • Best XRP Wallets
      • Crypto Bank Accounts
      • How to Spend Bitcoin
      • How to Spend Ethereum
      • Bitcoin Casinos
      • Best Bitcoin Gambling Sites
      • Best Crypto Lotteries
      • Bitcoin Blackjack Sites
      • Bitcoin Roulette Sites
      • Bitcoin Slots Sites
      • Ethereum Casinos
      • Earn Free Crypto
      • Best Crypto Airdrops
      • Best Crypto Faucets
      • Best Crypto Giveaways
      • Earn Free Bitcoin
      • Make Money With Crypto
      • Earn Interest on Crypto
      • Aqru Review
      • Best Staking Coins
      • Crypto Interest Accounts
      • Crypto Lending Platforms
      • Crypto Loan Sites
      • Crypto Savings Accounts
      • Crypto Staking
      • Earn Interest on Bitcoin
      • Earn interest on Ethereum
      • Earn Interest on Stables
      • What is APY in Crypto?
      • Yield Farming Platforms
      • Yield Farming vs Staking
      • DeFi Crypto Guides
      • Best DeFi Apps
      • Best DeFi Interest Rates
      • Best DEX Coins
      • DAO Crypto Projects
      • DeFi Lending Platforms
      • DeFi Staking Platforms
      • DeFi Swap Exchange
      • DeFi Yield Farming
      • Worldwide Crypto Guides
      • Best Africa Crypto Projects
      • Best Asia Crypto Projects
      • Best China Crypto Projects
      • Best Dubai Crypto Projects
      • Buy Bitcoin AU
      • Buy Bitcoin CA
      • Buy Bitcoin DE
      • Buy Bitcoin SG
      • Buy Bitcoin UAE
      • Buy Bitcoin UK
      • Buy Bitcoin ZA
      • Crypto Exchanges AU
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      • Bitcoin Mining Sites
      • Best Coins to Mine
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      • Monero Mining
      • Crypto Marketing
      • Financial PR Agencies
      • ICO Marketing
      • Web3 Marketing
  • Cryptocurrency
      • Buy Crypto
      • Buy Bitcoin
      • Buy BTC with Apple Pay
      • Buy BTC with Credit Card
      • Buy BTC with Bank Wire
      • Buy BTC with eToro
      • Buy BTC with Paypal
      • Buy BTC with Prepaid Card
      • Bitcoin Price Prediction
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • Axie Infinity Prediction
      • Battle Infinity Prediction
      • Cardano Price Prediction
      • Chia Coin Price Prediction
      • DeFi Coin Price Prediction
      • Dogecoin Price Prediction
      • Dogelon Mars Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • LBLOCK Price Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
      • Samoyed Coin Prediction
      • Shiba Inu Price Prediction
      • Stepn GMT Price Prediction
      • SXP Coin Price Prediction
      • VeChain Price Prediction
      • XRP Price Prediction
      • Best Altcoins
      • Buy Battle Infinity
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
      • Buy IOST
      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
      • Buy Polkadot
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
      • Best Crypto Exchanges
      • Best Altcoin Exchange
      • Best Metaverse Platforms
      • Best Crypto Apps
      • Best DeFi Exchange
      • Best P2P Exchange
      • Binance Referral Bonus
      • Binance vs Coinbase
      • Binance Review
      • Best Binance Alternatives
      • Best Coinbase Alternatives
      • Bitstamp Review
      • Bitstamp Sign Up Bonus
      • Coinbase Review
      • Coinbase Sign Up Bonus
      • Crypto.com Review
      • Crypto.com Sign Up Bonus
      • Crypto.com Visa Card
      • Crypto Credit Cards
      • Crypto Tax Software
      • Margin Trading Exchanges
      • Social Trading Platforms
      • Best Meme Coins
      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Kiba Inu
      • Buy Shiba Inu
      • Buy Tamadoge
      • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
      • Buy Maker
      • Buy Polygon
      • Buy Ren
      • Buy Serum
      • Buy Storj
      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
      • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
  • NFTs
      • How To Buy NFTs
      • Best NFT Apps
      • Best NFT Games
      • Best NFT Giveaways
      • Best NFT Lawyers
      • Best NFT Lottery Sites
      • Best NFT Presales
      • Best NFT Wallets
      • Best Utility NFT Projects
      • Buy NFTs on Binance
      • How to Flip NFTs
      • Make Money With NFTs
      • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
      • Buy DeFi Kingdoms
      • Buy Enjin
      • Buy Gala
      • Buy GMT
      • Buy Immutable X
      • Buy The Sandbox
      • NFT News
      • Celebrity Backed NFTs
      • Celebrity NFT Owners
      • Cheapest NFT Projects
      • Coolest NFT Projects
      • Most Expensive NFTs
      • New NFT Projects
      • NFT Calendar
      • NFT Horse Racing Projects
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      • Invest in the Metaverse
      • Best Metaverse Apps
      • Best Metaverse Games
      • How to Invest in NFTs
      • Metaverse Projects
      • Metaverse Real Estate
      • NFT Land Projects
      • Best NFTs To Buy
      • Azuki NFTs
      • CryptoPunks NFTs
      • Lucky Block NFTs
      • PolygonPunks NFTs
      • Prime Ape Planet NFTs
      • VeeFriends NFTs
      • World of Women NFTs
      • NFT Marketplaces
      • Binance
      • Crypto.com
      • DraftKings
      • Looksrare
      • Magic Eden
      • NFT Launchpad
      • NFT Music Platforms
      • OpenSea
      • Rarible
  • Stocks
      • Types of Stocks
      • Best Biotech Stocks
      • Best Bitcoin ETFs
      • Best Blockchain Stocks
      • Best Cannabis Stocks
      • Best Cheap Stocks
      • Best DeFi Stocks
      • Best Dividend Stocks
      • Best Meme Stocks
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      • Best NFT Stocks
      • Best Oil Stocks
      • Best Penny Stocks
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      • Best 5G Stocks
      • Best Upcoming IPOs
      • Most Undervalued Stocks
      • Company Stocks
      • Buy Adobe Stock
      • Buy Alibaba Stock
      • Buy Alphabet Stock
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      • Buy AT&T Stock
      • Buy Disney Stock
      • Buy DocuSign Stock
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      • Buy Oil Stocks
      • Buy Stocks on eToro
      • Buy Stocks via Credit Card
      • Buy Stocks with PayPal
      • Invest in Stocks
      • Invest in NFT Stocks
    • Trading
        • Best Trading Platforms
        • Best Investment Apps
        • Capital.com Review
        • Copy Trading Platforms
        • Demo Accounts for Stocks
        • Day Trading Platforms UK
        • eToro Review
        • eToro Review UK
        • eToro Review ZA
        • How to Day Trade Stocks
        • How to Trade Commodities
        • How to Trade Crypto
        • How to Trade ETFs
        • How to Trade Gold
        • How to Trade NFTs
        • How to Trade Oil
        • Islamic Brokers
        • Low Margin Rate Brokers
        • Paper Trading Platforms
        • XTB Review
        • Best Forex Brokers
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        • Best Forex Brokers CA
        • Best Forex Brokers IN
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        • Best Forex Signals
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        • High Leverage Brokers
        • Low Spread Forex Brokers
        • Trading Robots
        • Algorithmic Trading
        • Bitcode AI Review
        • BitiCodes Review
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    Digital & Social⟩Twitter

    6 Common Twitter Mistakes (and How to Avoid Them!)

    author imageKane Pepi Last updated: 14 May 2018
    Twitter Facebook LinkedIn Flipboard 0

    It’s no secret that Twitter is an online marketing maven. In fact, a quarter of U.S. marketers run videos on Twitter. The social media platform can open a powerful dialogue with your audience, update your customers on the latest company news, provide customer service, and more!

    Your business likely already has a Twitter account, but are you using it to its fullest potential? Your Twitter feed should be a picture-perfect representation of your company’s desired image. It can be easy to make little mistakes on this social platform, which can add up to create a messy image. Here are six common mistakes on Twitter and strategies to avoid them. You’ll be on your way to creating a follow-friendly feed in no time!

    Common Twitter Mistake #1: Inconsistent Hashtags {#}

    Hashtags can be tricky for even the most seasoned Twitter pros. What should you be hashtagging? How many hashtags should you use? Should you be jumping on every fun hashtag bandwagon?

    Perhaps the most common Twitter mistake is not using hashtags at all. Hashtags are the easiest way to reach a wider audience. Any Twitter user can search a hashtag to find related tweets (or Twitter updates), which means more impressions and engagement for your content!

    But hold on – don’t get too excited and start #hashtagging #every #word. Too many can look messy and may be a turn-off for potential followers. Every single tweet does not require a hashtag, but make sure to include one, two or three where you deem relevant. Instead of joining every trend, find a hashtag relevant to your business and stick with it. You can even create a business-specific hashtag for your business. That way you can check the hashtag to see what people are saying about your brand. It’s an easy way to inspire conversation with your followers!

    Make sure you use your business-specific hashtag consistently so your followers can get an understanding of your message! Misspelling the hashtag, or switching it up too often, will be confusing for your audience and looks unprofessional. Take a look at your favorite companies for examples of branded hashtags. For instance, KitKat often uses #HaveABreak in their tweets and replies.

    Twitter has a live feed of trending hashtags. If you see one that pertains to your business, don’t be afraid to jump in! Hundreds of thousands of Twitter users check the trending hashtags daily. Pay attention to these hashtag trends and make sure your company opinion is seen by thousands.

    Common Twitter Mistake #2: Inconsistent Posting Schedule

    Due to the sheer volume of tweets on Twitter, your audience is not likely to see all your posts. Brainstorm 3-5 ways to communicate the same message and schedule updates for different times of day to raise the likelihood your followers will see them. At the very least you should be tweeting once per day. If you go too long without posting, your audience may lose interest and unfollow. In fact, 15 percent of Twitter users unfollow a business within 3 weeks if they feel the brand doesn’t make a strong effort to engage.

    If you’re worried about keeping up with a consistent posting schedule, tools like Hootsuite and Twuffer allow you to schedule tweets in advance. Make time to draft, proofread and schedule your tweets for the upcoming week so you won’t have to worry about tweeting every single day! Not sure when to tweet? You can experiment with tweeting at different times during the day to find what time garners the most engagement with your audience. Monitor your Twitter analytics closely to get a better idea of what works for your brand.

    Stock photo

    Common Twitter Mistake #3: Talking About Yourself Too Much

    You might assume that your followers are only interested in hearing about your latest blog post or press release. That may be true to an extent – they did choose to follow your business profile, after all! But a balanced Twitter presence requires more than just advertising.

    Think about Twitter as an ongoing party with all of your followers as friends. You wouldn’t walk into a real-world party and start shouting about how great you are. Or maybe you would! Your friends would indulge in your behavior for a while, but they would eventually grow tired of hearing about your latest accomplishment and leave.

    It’s tempting to throw in little promotional facts about your company in a neat 280-character package on Twitter. It’s great to feel enthusiastic about your company, but if your feed is 100 percent promotional content your followers will soon become bored. Instead, try the golden 80/20 rule: 80 percent of your feed should be content that is relevant and/or “infotainment” (important information that entertains as well) to your readers. The other 20 percent can be about your company specifically.

    The potential for retweets skyrockets when people read something that they thought was awesome. In fact, 80 percent of Twitter users retweet news, while another 60 percent retweet instructional or entertainment posts. Get creative with your content! Find fun videos, graphics and articles to keep your followers engaged. Be mindful to create the type of content your audience would be interested in, even if it is not immediately beneficial to your business. It will help you in the long run!

    Common Twitter Mistake #5: Treating Twitter Like Facebook (Or Instagram, or LinkedIn, or…)

    All social media platforms were not created equally. Twitter and Facebook are two completely different animals and need to be treated as such. For example: Facebook posts are allowed 5,000 characters. Twitter gets 280. If you’ve written a lovely 1,000 character Facebook post, it’s not going to show up well on Twitter. You will have cut off words and no call to action. This leaves your feed looking messy and unprofessional. Yikes!

    At first glance, linking Facebook posts to your Twitter feed seems like an easy way to generate content. Cross-posting is a quick shortcut that allows you to have content on both platforms and makes social media management, well, manageable. But as most of us know, taking the shortcut because it’s easy doesn’t mean it’s the best route. In this case, just say no! This type of social media management can wreak havoc on your company reputation. How?

    It may be tempting to cross-post your Facebook posts to Twitter (or vice versa), but doing so demonstrates a lack of understanding of the inner workings of social media. Sure, it may be easier to tweet a link to your latest Facebook post, but how many people want to click on that? What about the section of audience members who already follow your business on both platforms? They don’t want to see the same content twice! The last thing a customer wants to see on Twitter is “I posted a new photo on Facebook.”

    If all Facebook posts are automatically posted to Twitter, then the chances of you responding to messages, retweets and comments are about zero. Your audience understands this and is less likely to engage with your content. Twitter was created to reach customers faster and in real time. Don’t cheapen that valuable asset to save yourself a minute or two.

    Though social media platforms may serve the common purpose of communication, each platform is unique and requires separate content. Social media-savvy users are quick to identify instances of cross-posting and are likely to be turned off if it becomes a habit. You should aim to tell a different part of your brand’s story on each social media platform. Your audience will appreciate the effort!

    Shutterstock

    Common Twitter Mistake #6: Ignoring Your Audience

    Businesses often forget the “social” aspect of “social media.” Though Twitter is a great way to raise awareness for your brand, it is primarily a platform for connecting with other people. The funny thing about social media is that it requires you to be social with your audience. Engagement is a two-way street. Don’t leave your audience feeling ignored and unappreciated!

    “Like” responses from your followers and don’t be afraid to retweet if one of your followers has a particularly intriguing observation. Reply to comments as you deem appropriate. Identify followers who routinely engage with your content and start a dialogue with them. From a consumer perspective, it is flattering to be remembered by a business profile. If you want to go above and beyond with your social media presence, try to remember personal details and call your followers by their names. Take time to get to know your audience on a personal level and they are more likely to become long-term fans of your brand.

    Take the official Wendy’s Twitter feed, for example. Wendy’s has developed a reputation for responding to its followers with witty remarks, which as in turn garnered media attention for the brand.

    Don’t be intimidated by Wendy’s success – you don’t need to start roasting your Twitter followers for attention. Simply find a brand voice that you’re comfortable with and stick with it. If you only treat Twitter as a place to dump blog posts and newsletters, and you seldom interact with your followers, you will never reach your full potential. Take a few moments every day (or even a couple of times a day!) to log onto your social media accounts and actually be social!

    Now that you understand these common mistakes you are on your way to a stellar Twitter presence.

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      This article originally appeared on Three Girls Media and has been republished with permission.
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    author image

    Author: Kane Pepi

    Kane Pepi is an experienced financial and cryptocurrency writer with over 2,000+ published articles, guides, and market insights in the public domain. Expert niche subjects include asset valuation and analysis, portfolio management, and the prevention of financial crime. Kane is particularly skilled in explaining complex financial topics in a user-friendly

    … View full profile ›


    More by this author:
    • VoIP Basics: Everything Beginners Should Know!
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