In order to provide followers value your brand needs to interact with them and give them some kind of reward for continuing to following your brand and keep them interested. We already discussed who you should be following on Twitter, so now we want to talk about ways you can provide value to your followers and keep them interested in your brand. Here are five simple suggestions to help get your creative mind cranking out ideas.
Online coupon code
If you are running an e-commerce website then one of the best ways to get your twitter followers excited is to offer and exclusive coupon that gives all twitter followers a discount. For example, if you wanted to offer a 10% discount then use a coupon code along the lines of “TWITTER10″ so it truly is an exclusive offer for your twitter followers. This isn’t to say that you can’t offer this same discount to everyone, but make the discount code you announce to your followers a unique code only found on twitter. Even if they are not ready to make a purchase at the moment they will see that you are offering your followers a discount and will see a value in continuing to follow your brand. In their mind they will think, “I should continue to follow this company because they reward me with a discount for doing so.” Consumers love to save money, so hook your twitter followers up with some nice discounts once in a while.
Re-tweet for in-store discount
A simple way to get a bunch of re-tweets (which expand your reach to a wider audience) is to tell your followers to re-tweet a specific tweet and show that when they check out or make a purchase to receive special savings. Think about it for a moment: people tend to interact with similar like minded individuals on social media. Someone that is interested in your products or services most likely has several friends that would also be interested in your brand. So, there is a good chance that re-tweets will attract more people who will begin to follow you. This is brand exposure and branding that can be done with virtually no out of pocket expense. Sure, you will be giving out some discounts, but it doesn’t dip into your online advertising budget. This kind of direct consumer interaction is worth the effort!
Special gift for followers
Offer your followers something special and exclusive to them. This can be something as simple as a free eBook download, or a special gift with a purchase. Regardless of what you do, use it as a chance to gather their email addresses, so you can also market to them that way in the future as well. These are social media marketing tips that can really help grow your brand quickly. For example, create a page on your website dedicated to this offer. It could be something like yoursite.com/twitterpromo – something that distinguishes it apart from any other page. The URL makes it perfectly clear that the page is special for the twitter followers. Make a simple email submit form that captures the name and email address of the visitor – sink it up to your autoresponder and send their “special gift” via email as soon as they opt in. This can be a digital download or a coupon code. Give them incentive to submit their email and continue to engage with your twitter account.
Contest rewarding new followers and the “introducing” follower
Incorporate a contest that rewards your followers that introduce new followers to your brand. You could request that your followers post a tweet mentioning your brand and asking their followers to re-tweet it once they also follow your brand. This can result in a lot of mentions and tweets about your brand, creating quite the social buzz. This is the type of marketing and exposure that is hard to duplicate through traditional advertising. Social is so powerful when it is done naturally. When these new followers re-tweet the requested tweet it will have their twitter handle in the tweet along with the introducing party. Pick some at random and tweet them special discount codes or other special offers. You will find that a large percentage of users just enjoy the social interaction, regardless of the value of the offer. A reply to a follower can create a lifelong supporter of your brand.
Early bird opportunities and discounts
If you offer early bird access to new products or information then your followers will associate “exclusivity” with following you on twitter. They will keep track of your social activity more if they know that there is a chance they will have access to something before the rest of the general population. This doesn’t always have to be products, services, or savings. It can simply be information. Breaking news, insider tips, or anything along those lines. Provide them a value they can not find elsewhere and you will create a very loyal following. Continued exposure to your brand is very valuable, so make sure that you offer them something worthwhile.
Twitter is a very powerful social media platform and when used correctly it can help to create repeat customers and also an army of supporters that are constantly introducing your brand to their social connections. Providing a little incentive to your followers can create a very powerful voice for your brand. Treat them right and give them reason to stay up to date on your brand. The small monetary and time investment can deliver an impact that traditional marketing cannot duplicate.