Twitter is an excellent tool for personal branding. The key to effectively branding your content and creating a clear impression of your business for your audience is keeping your Twitter activity consistent and engaging.
And how do we do that? Well here are 5 tips to get you on the road to successful personal branding on Twitter.
A Tweet has a very short lifespan before it’s swept out of the way to make room for new updates. So a single tweet isn’t going to get a lot of attention, you’re going to have to post often, some may say a lot.
There is a theory many subscribe to that outlines a 3-posts-a-day-schedule. Posting early in the morning, for those catching up on their social media before work, at lunchtime for those taking a “social” lunch and towards the end of the day as an incentive to make it to 5pm or give them something to read on a the train. It makes sense, 3 should be the absolute minimum number of daily posts, spread throughout the day. But why stop at 3? What about mid-morning breaks and afternoon slumps.
If you want to make sure your content gets posted throughout the day, or you want to get that early morning Tweet in – scheduling is a must. Schedule a days worth of Tweeting ahead of time and keep your name firmly in the timelines of your followers.
The importance of the social aspect of social media cannot be stressed enough. Too many businesses fall down with one-sided, static content and unresponsive accounts. This content will quickly loose out to content that is alive and engaging.
Monitor activities and interactions on Twitter looking out for people replying or sharing your Tweets and also watch for discussions in your industry. Software such as Hootsuite allows you to monitor multiple conversations at once. Lists are a Twitter feature that allows to categorize the accounts you follow to make it easier to hone in on conversations you can engage in.
Overdoing it with the Hashtags is one of the biggest Don’ts in Twitter etiquette. If you’re looking to use your Twitter as a branding tool, it’s best to keep it simple. Stick to one or two Hastags at most throughout all of your Twitter content, unless you’re taking part in a trending topic discussion.
Consistently sticking to the same hashtags will help your name become associated with that term when people search. So stick to #B2Bsales or #DigitalMarketing if that’s what you want to be associated with.
No matter what the platform, images reign supreme in social media. People like to look at them and they like to share them. Incorporate images into your Twitter content where you can. If your blog had an eye-catching picture today, attach the picture to your Tweet.
Images are great visual content to use when building up your brand awareness as they stick in peoples’ minds. You can include your branding within the image, like Innocent Smoothies do.
— innocent drinks (@innocentdrinks) May 2, 2013 Users are going to be attracted to posts with images attached and are more likely to click through to see the picture, so use this to your advantage.
Just as you have a branding guide for your website or your emails, so too should there be a style guide for your Twitter. This would typically include tone, language, humor and anything pertaining to how the content in produced.
This style should be established as soon as possible and remain consistent throughout the content you share. This way you can define the impression your audience gets when they first come in contact with you and they know what they can expect from your future content.
The goal of using Twitter as a personal branding tool is to become known as the go-to Twitter account for your industry. This, in time, leads on to bigger and better things such as leads and sales – but for now, it’s time to get tweeting!
Social Media marketing can be tricky in B2B communications. Why not take advantage of SiliconCloud’s free Social Media Evaluation for your brand, company or products.