Long time “Scrubs” star and director of lauded indie film Garden State (2004) Zach Braff has launched his very own Kickstarter campaign to produce his next film, Wish I Was Here. And, in just a couple of days, he met his $2m goal.

On his Kickstarter page, Braff says:

I was about to sign a typical financing deal in order to get the money to make “Wish I Was Here,” my follow up to “Garden State.” It would have involved making a lot of sacrifices I think would have ultimately hurt the film. I’ve been a backer for several projects on Kickstarter and thought the concept was fascinating and revolutionary for artists and innovators of all kinds. But I didn’t imagine it could work on larger-scale projects. I was wrong.

He then cites the Veronica Mars campaign as proof that it could work for bigger projects, and then mentions:

Financing an independent film the traditional way often means having to give away your right to “the final cut,” casting choices, location choices and cutting down your script to make it shoot-able on the cheapest budget possible.

Having produced a half dozen indie films, I can attest to the truth of that statement.

That said, what isn’t mentioned here is that when you utilize traditional financing methods, like private equity or small/major studio backers, they get their money back before the filmmakers participate in revenues. In this model, Braff is not only retaining creative control, but he or whomever he appoints will be pulling in revenues without having to pay the Kickstarter contributors their money back – so essentially with no negative costs for production to pay back.

What does that mean?

It means that if you can get a traditional source to pay for your movie, that’s great. But if you can get Kickstarter contributors to do it, they’re handing you the potential to make a bunch of money off of their contributions, which is way better than a traditional financing deal.

There are some rumblings online about how it’s icky for a guy who was a network star for nearly a decade and presumably has a healthy bank account taking money from regular people to make his film and then keeping anu money that comes in from sales. Everyone can make up their own minds on that front. But what is certain is, if you are a filmmaker and you can raise your money via donations, it’s a great deal for you compared to traditional financing. And I’d say do it sooner than later, because there are a million ways that someone who isn’t you could spoil the mood of the online community and this whole generous thing could be good and over at any moment.