It appears the latest big name on the internet to fall victim to the works of hackers is Yahoo. Yahoo’s own service, Yahoo Voice, was hacked this morning by a group going by the name of D33DS Company (that would be pronounced Deeds).

What happened to the Voices?

According to Reuters, the “affected accounts appeared to belong to a voice-over-the-internet protocol, or VOIP, service” called Yahoo Voice. There may be some connection to another of Yahoo’s services, Yahoo Voices. Confusing, right? Well, the VOIP program is called Yahoo Voice and it works a lot like Skype does. Yahoo Voices on the other hand, is a site run by Yahoo to provide users a platform to post content to eventually make money.

So what’s the extent of the damage? Well, Mashable states that on their website, the D33DS Company revealed “a number of details for [Yahoo Voice] including all of the email addresses and passwords for Yahoo Voices’ 450,000 users.” Yikes! Apparently, the hacker group utilized an unidentified subdomain on Yahoo’s site to gain access to this information.

Why did they do it?

So why did D33DS Company decide to post the information of 450,000 innocent people? They thought they were doing a good deed (ha!). Andy Greenberg at Forbes states that “D33DS Company claimed in its note that the hack was intended to warn Yahoo! about similar vulnerabilities.” D33DS Company has been quoted from their website claiming, “We hope that the parties responsible for managing the security of this domain will take this as a wake-up call, and not as a threat.”

I’m not sure a multi-million dollar company like Yahoo is going to see D33DS Company’s work as a favor. Neither are those 450,000 users. You can bet in the next few weeks or months we’ll see some not-so-good news about D33DS Company.

What does it all mean?

Unfortunately, hacking is a part of the internet. There will always be hackers and there will always be a virtual game of cat and mouse going on between security companies, businesses, and hackers. But if you’re a business owner, you can’t just focus on being safe on the web. Sure, it’s very important, but not at the expense of innovation. There’s simply too much to gain from having an internet presence to let fear keep you from being successful.

You need make sure you’re innovative and with the times as well. Working with a service like Content Equals Money can help you be as innovative as you can be when it comes to expanding your presence online. Not to mention make sense of this whole content marketing thing.

As talented as Amie and the rest of CEM Staff are when it comes to content marketing, I don’t think they are experts in SQL injection vulnerabilities (I barely know what that means). Best to leave the security, like the marketing, to the experts.