It was a big week in the digital marketing world.

On Monday, PricewaterhouseCoopers published the results of a study that reports that online ad revenue grew to $8.4 billion in the first quarter, a 15 percent increase over last year’s first quarter. According to Mashable, it’s the best first quarter the industry has ever recorded, and mobile, social and video are driving the growth that’s predicted to continue in the double-digits through 2014.

Over the weekend, BlogWorld (which is changing its name to New Media Expo) came to New York , and Amy Schmittauer attended for us.

Earlier this week, we covered TV ratings moving to online streams, Intel introducing a TV that can recognize your face, and Twitter’s first television commercial.

Of course, the big news was Apple’s annual Worldwide Developers Conference, and there were plenty of live blogs covering the action. But in case you missed it, no worries! We’ve got the WWDC and the other big stories of the week covered for you!

New Laptops and New Operating Systems, but No New TV at WWDC

As expected, the majority of the opening keynote event was about Apple’s latest operating systems: OS X Mountain Lion for computers and iOS 6 for mobile devices. Apple also updated its entire line of MacBook Pros and MacBook Airs.

The biggest surprise came with introduction of an all-new model of the MacBook Pro that is thinner, faster, has all of the latest ports, and features a beautiful 15-inch screen with Retina display.

Strangely missing was an update to the Apple TV, especially after Microsoft initiated a duel with the Xbox SmartGlass. GigaOM suspects the reason was a calculated decision by Apple to not open its software development kit to third parties.

Immersive Platform Could Be The Future Of Video

Danfung Dennis—a war photographer and videographer whose documentary, To Hell and Back Again, was nominated for a 2012 Academy Award—has developed new technologies that could fundamentally change the way consumers watch video.

The first is a technology that allows video cameras to capture a full 180-degree field. Next is a platform developed for the iPad, which allows viewers to control the content with two options: touch, where the camera is moved with finger swipes, and immersive, which uses the iPad’s accelerometers to move the camera with real-world motions.

On Wednesday, Dennis’s company, Condition One, announced that it raised $500,000 from entrepreneur and Dallas Mavericks owner Mark Cuban. The money will help develop the technology for use with brands like Mercedes, The Guardian, Popular Science, and Discovery Communications.

(Condition One Technology Video from Condition One on Vimeo.)

Condition One can be downloaded as a free app with videos that demonstrate how news, sports, travel and fashion videos can be more interactive and immersive.

The technology is still in its infancy, but it could turn out to be a game changer as more people use mobile devices to watch videos. It is going to be interesting, to say the least, to see how brands incorporate this into their video marketing.

Facebook Tries to Prove That Its Ads Work

While the uninspiring debut of Facebook’s IPO dominated the news a few weeks ago, the social network pulled out all the stops this week to prove how successful its ads can be.

On Tuesday, the Internet research firm ComScore released the results of a study that found that people who “Like” Starbucks and Target on Facebook were more likely to buy something from the respective companies than those don’t. What’s more, they found that friends of those people were also more likely to make a purchase, even if they didn’t actually “Like” the companies themselves.

In other words, the study suggests that Facebook marketing can increase sales. ComScore concluded that simply gathering fans was not enough, and that companies should focus their marketing on producing ads and brand messages that fans will want to share with their friends.

The NBA Finals Get Social

As of today, the much-anticipated showdown between the Miami Heat and the Oklahoma City Thunder is tied at one game apiece. But just as interesting as the on-court action is the social media buzz surrounding it.

The nail-biting final minute of Game 2 drew over 71,000 comments on Twitter and Facebook, according to Bluefin Labs, and a total of 2.9 million comments over the entire game.

The NBA is embracing the engagement, and will host the first annual NBA Social Media Awards on June 20th to “recognize some of the best moments from the 2011-12 NBA season which resonated with fans and generated the most social engagement,” according to the website. Categories include the “#TRENDSETTER” award, the Social Slam award, and the LOL award.

It proves just how big of market there is for sports branding on social media.

Pepsi is one company to jump on this, with their viral video-turned-commercial featuring Kyrie Irving as “Uncle Drew.” The 2012 NBA rookie of the year played a pickup basketball game in an old-man suit, acting like a slow-moving senior for awhile before schooling the other street ballers. Using the hashtag #uncledrew, the video went viral and has gotten almost 10.5 million views. It appeared as a TV spot in game 1 of the NBA Finals.

Who To #Follow

Although Pivotcon isn’t until October, the social branding conference used its Twitter handle, @pivotcon, to host a live chat with Frank Eliason—the SVP of Social Media for Citibank. Using the hashtag, #pivotconchat, users chatted with @frankeliason about social customer service, listening to customers on social media, dealing with brand saboteurs, and building trust in a noisy social media world.

Pivot plans to host one of these chats the first Tuesday of every month until the conference, so be sure to follow them for an awesome chance to engage and interact with likeminded people in the industry.

Website of the Week — Socialguide.com

Simply put, Socialguide is a smart TV guide. It ranks all shows based on real-team activity, filters programs by the genres and shows that you like, and shows what your friends are watching.

The site also has a SocialGuide Intelligence feature that provides real-time measurements of social TV data to help brands understand and reach their social TV audience. It also shows brands what people are saying about any given TV show and allows them to engage with those friends.

It’s a great tool for TV fans looking for a modern TV guide, and an even better tool for brands that want to take advantage of social buzz.

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Ryan W. Neal is a journalist from Sacramento, California. After earning a B.A. in English and philosophy at UC Santa Barbara, he interned with the Santa Barbara Independent and wrote freelance stories for the Sacramento News & Review, The Summit Daily News, and Virgin.com/music. He earned his M.S. in journalism from Columbia University, and now works as Editorial Assistant at Magnet Media.