There’s something to be said about a cinematic experience. It’s more than the excuse to relax with friends, or eat a whole bucket of popcorn, it’s about the characters, the set design, the journey you go through in order to learn the beginning, middle, and end. Movies are embedded into our global culture. Year after year we pay tribute to these films, through events like Tribeca, the Oscars, Sundance, Cannes.
It’s something about the whole process, from the whispers of a great film coming along, to the trailer that keeps us hanging on for the full feature. And then it’s here – opening weekend. Fans dress up like their favorite characters; enemies set aside differences for a night as they are there only to indulge.
After the movie ends you hear, “well that’s not who I would have picked for that role”, or “it was nothing like the book”. But that’s the best part of a film, it’s created out of the imagination of the director and their team. This imaginative representation, whether ours or someone else’s, gives us an opportunity to see our favorite characters come to life, or give us new ones to believe in.
They are double edged swords, with the ability to increase our knowledge and culture awareness, breakdown walls, highlight different perspectives from all over the world, expose and undo stereotypes, allow us to critically think and analyze some of the world’s biggest issues we all try to avoid to speak of at dinner parties. However, they also have the power to do the exact opposite. Close our minds, reinforce the negative stereotypes we have of our fellow men and women,
But above all, beyond the positive and negative, movies entertain. Take for example the role of movies in the United States Great Depression. Movies offered an hour and a half vacation from reality. Movies about high society and the rich gave people an opportunity to hope.
Today, although we aren’t in quite dire circumstances, movies still provide that same escape. A very expensive escape though. The entire movie industry in 2012 grossed just over $12 billion US dollars. You can imagine that requires both a dedicated staff and the right technology to support the thousands of transactions, tracking of royalties and contracts, and budgeting for these expensive flicks.
Without the technology, they would require more financial support staff, and all those salaries can add up. And maybe even stop one of your favorite flicks from never even making it to the theatres. Check out this brief white paper covering in-depth how Lions Gate is running on the very best software to help Hollywood keep its head on and finances straight.