Spotify is adding brand apps to its streaming service which means that major companies (will soon be able to suggest playlists. AT&T, Reebok, Intel, and McDonald’s are among the first to create such apps, and by entering the music space, they’re sure to attract Millennials. In other tech news, Sony’s SmartWatch is here, which syncs with several smartphones and has most of the same features including the ability to text, email, call, surf the Web, play music, and use some apps. Talk about being attached to your phone!) (AdAge) (Hypebeast)

Prom spending is soaring with families paying $1,078 on average this year (up from $807 last year. Between dresses and tuxes, hair, makeup, and limos, the single night has become extremely pricey as teens want the red carpet treatment. Stay tuned for our prom piece next week on how the occasion has evolved with students asking each other in more elaborate ways, girls dressing more mature, and the impact of social media) (USA Today)

Millennials rely heavily on Wikipedia as a quick source of information (and thankfully, it’s about to become more reliable through the Wikipedia Education Program. Under this worldwide project, academics will write entries and students will fact-check them for credit. Wikipedia hopes this will improve the accuracy of entries and teachers will eventually let students cite the source in their papers) (Fast Company)

The iconic candy brand Mike and Ike’s has developed a clever marketing strategy (where the pair have parted ways to generate reactions among young consumers. The name “Mike” or “Ike” will be crossed out on packages with reasons why they’ve separated, creating personalities around the candy characters. Moreover, fans will be directed to the brand’s Facebook page to react to the news of their split) (NY Times, reg required)

Teenage girls are finding jobs faster and easier than teenage boys (which is largely because they’re more interested in retail jobs and there’s more of these opportunities available. 2.25 million teenage girls are employed compared to 2.08 million boys, yet teen employment rates are down overall) (Buzzfeed)

Disney XD has ordered a live-action comedy series called “Crash and Berstein” about a 14-year-old boy and his puppet (which although is much different than the network’s current programming, sounds promising and entertaining. In other youth media news, Smosh, owned by Alloy Digital, is entering the animation world with a new YouTube channel called Shut Up Cartoons. It will launch animated web series aimed at 12-24 year olds later this month) (Kidscreen) (Variety, reg. required)

With so many social networks gaining traction today (it’s no surprise that usage is splintering as niche networks appeal to people for different purposes. Facebook still remains the most popular, but Millennials are logging on to multiple sites to fulfill all of their needs, which no single site can provide. Speaking of social media, more and more retailers, including Amazon and eBay, are adding Pinterest buttons to their product pages so that users can share items while browsing their site. Even Harrod’s has a Pinterest contest where users can create a mood board on the site, and the winning one will be made into a store window display) (MediaPost) (BizReport)

Bieber’s song “Born to Be Somebody” is featured in the new trailer for “Bully” (which is being rereleased today with a PG-13 rating. We hope his involvement will further encourage young fans to see the movie and stop bullying. Speaking of Bieber, MTV Insights explains the success behind the viral video that he, Selena Gomez, and other teen stars made to Carly Rae Jepsen’s song “Call Me Maybe”. It’s authentic and amateur, showing viewers that artists aren’t all that different from them, and that they consider fans their friends. And if you’re in LA, check out Carly Rae’s free concert this Saturday night at Universal CityWalk) (Deadline) (THR)

And finally for a little Friday fun… (we’re impressed by Caine, a nine-year-old boy who built his own arcade out of cardboard boxes, which he turned into a mini business. A filmmaker discovered him and made a movie about it which has since has gone viral!) (Huff Po)