It’s called a ‘Beard-a-thon,’ and it’s creative agency Column Five‘s take on the almost-tired tradition of not shaving during the month of November. The band of designers seemed to have riled up their male teammates and are documenting the daily progression of their facial hair (some mugs seem to be evolving more than others, as expected) in an interactive art piece that ultimately aims to donate proceeds to one of their co-workers who lost his home in the wake of Hurricane Sandy’s destruction.

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