With the Olympics having just begun, sports fans everywhere in the world can look forward to some amazing displays of athletic prowess in the weeks to come.  Competitors will be testing their talents as much against the rivals of their own generation as against records established by Olympians of years past; and only one person in each event will get to experience the bliss of hoisting a gold medal on the winners’ podium.

But the Olympic Games involve more than just sports.  They also exert a great deal of social and economic influence on the countries that host them.  So to find out more about how London 2012 is affecting the lives of UK residents, Policy Expert conducted a detailed survey that turned up some incredible facts.  For example, did you know that British women are more excited about the Olympics than British men?  Or that 3 in 5 Brits think the UK will lose money on its investments in London 2012?  Well, you do now.  And that’s just the tip of the iceberg.