Electronics are the gift of choice for Mom this year. More than nine of 10 consumers plan to celebrate Mother’s Day and they’re going to be doing it a little bit harder and a little bit more high-tech this year than last.
According to our annual Mother’s Day survey, total spending is estimated to be $15.7 billion, an average spend of $148.00, up nearly 5% from last year. Twenty percent of consumers – twice as many as last year – have turned their focus to electronics this year with shoppers indicating that they’re going to buy:
- Electronic readers (25%)
- Tablets (19%)
- Smartphones (15%)
- Computers (9%)
- Cameras (6%)
All other traditional gifting areas showed little or no change from last year. Except books. That’s the only category that had a decrease. But based on buying intentions, it appears that electronic readers are replacing traditional books. Other Mother’s Day gift categories look like this:
- Cards 97%
- Flowers 70%
- Brunch/Lunch/Dinner 58%
- Gift Cards 58%
- Clothing 36%
- Jewelry 25%
- Spa Services 17%
- Books 15%
- Candy 5%
Given this year’s high-tech/electronics gift trend it’s fair to say that more than ever, the most modern device in the household just might be Mom!