Concerts are becoming more Millennialized (as young people seek to have memorable, interactive experiences, more so than ever before. The Roots’ drummer Questlove reflected this idea, which he refers to as “Shuffle Culture,” at a concert he curated last week. Multiple artists of different genres rotated their performances to mimic the constant change of an iPod. Other artists like Umphrey’s Mcgee are engaging with fans in real time at concerts by taking requests and answering questions via text, basing the whole experience around the viewer. Speaking of fans getting involved in shows, rapper Drake has a contest to become the opening act on his summer tour, and to receive a branded tour bus!) (Fuse.TV) (Mashable) (Cambio)

As if the job market wasn’t daunting enough for Millennials (new data from the Associated Press reveals that half of college grads are either unemployed or underemployed in positions that don’t utilize their skills or knowledge. No wonder students are stuck in debt, living at home, and uncertain about their futures. Yet despite it all, they remain optimistic) (Newser)

To reach Millennials, the product should be the marketing (which means brands need to be clear about their offerings and find ways to entice consumers. After all, having a focused message and providing value, happiness, and good products are what matter most to Millennials) (MediaPost)

Pinterest quickly rose to the top becoming one of the fastest-growing social networks, but now the bookmarking and sharing site is losing users. This makes sense to us (because Pinterest is a niche network. Many users may have joined to see what all the hype was about, but then decided it wasn’t for them and their particular needs and jumped ship) (Business Insider)

A group of sixteen Millennials were selected through a national competition to lead a discussion (about their generation, their values and the upcoming election. The result: some unique findings about Gen Y including their thoughts about figuring out who they are and what their legacy will be for future generations. As one student student wisely put it, “we have yet to write our own history, but one day it will be there”) (The Daily Pennsylvanian)

We’re excited about Nickelodeon’s original movie “Rags” (which is a twist on a Cinderella story about an orphan who aspires to become a singer and befriends a pop princess. With Nick Cannon producing this project — which features some big name teen stars — we think the flick has huge potential. In other kids’ entertainment news, Scott Helmstedter, the Chief Creative Officer for SeaWorld Parks & Entertainment, explains what we can expect from SeaWorld Pictures and the company’s new wave of transmedia experiences) (Market Watch) (Cynopsis Kids)

Pinkstinks, a campaign formed by two mothers, aims to break gender stereotypes in marketing toys to kids (meanwhile challenging the norms of society. Now the duo has another mission: stopping the marketing of makeup to preschoolers since it creates a culture of necessity. What do you think? Tell us in the comments below…) (The Guardian)

It’s official, archery is popular thanks to Katniss Everdeen! (Sales are spiking as kids everywhere are asking for bow and arrows, as well as lessons inspired by the heroine) (Huff Po)