Looking Beyond a Good Deal and the Sales Numbers

Foot traffic was up by 8.2% over Black Friday weekend, and Cyber Monday numbers hit an all-time high.* But was online buzz up as well? Using SAP Social Media Analytics by Netbase which measures over 165 million websites across the globe, we tracked consumer sentiment on social media leading up to and during this important retail weekend.

The results? View SAP’s revealing infographic to discover:

  • Who won on buzz vs. who won on shopping experience
  • If running ads earlier paid off
  • Which retail categories got the most buzz
  • How online shopping is impacting the landscape
  • What shoppers valued even more than a great deal

( Click on the image below to view full-size infographic)