Twitter Facebook LinkedIn Flipboard 0 A Nike campaign involving two professional soccer players has been banned by the ASA. It’s the first time the Association has banned a Twitter campaign according to Mashable. The tweets in question involved motivated messaging about resolutions from the athletes. The problem was, however, that it was not obvious that the tweets were advertisements. An anonymous complaint generated some interest in the campaign’s tactics and the ASA decided that the campaign was, in fact, misleading. This is likely to become an even bigger issue in the future with Facebook advertisements slowly being integrated more and more into the news feed (sponsored stories, which are paid ads, are already appearing in the news feed on the mobile app with the word “Promoted” in the top right corner). The lines between promoted, paid and organic digital marketing becomes more blurred by the day. Do you think that the ASA was right to ban this Twitter campaign or do you think that it’s the responsibility of the consumers to educate themselves about a celebrity’s endorsements? Twitter Tweet Facebook Share Email This article originally appeared on Asking Smarter Questions and has been republished with permission.Find out how to syndicate your content with B2C Author: Connor Brooke Connor is a Scottish financial expert, specialising in wealth management and equity investing. Based in Glasgow, Connor writes full-time for a wide selection of financial websites, whilst also providing startup consulting to small businesses. Holding a Bachelor’s degree in Finance, and a Master’s degree in Investment Fund Management, Connor has … View full profile ›More by this author:ACH Crypto Price Prediction 2022 – Is it a Buy?Lucky Block Partners with Dillian Whyte ahead of Heavyweight Showdown with Tyson FuryNFT Pixel Art – The Best NFT Collections for 2022