The Wednesday before Thanksgiving is known as the worst traveling day of the year. This year, Verizon will make the day more enjoyable with their “Connection Day,” and you don’t have to be a Verizon customer to experience the perks.
Jay Jaffin, Verizon Wireless’ vice president of marketing communications, told Mashable that the Wednesday is “really the day that America goes mobile. As a mobile company, it felt like a great fit.”
Verizon will be giving additional data to customers, and partnering with Amazon, Apple, Boingo Wireless, Condé Nast, Gogo Technologies, JetBlue, and Pandora to offer travelers more entertainment and better connectivity.
“We’re in a position to make the travel journey a little better for people,” Jaffin said.
Verizon-existing customers on the “MORE Everything” plan will receive an additional gigabyte of data as well as an extra gig on their next billing cycle. They will have to register at Verizon.com/connectionday.
On Verizon’s Connection Day, all travelers – including non-Verizon customers – can download Verizon’s free FiOS Preview app and enjoy mobile access to popular movies and TV shows on November 26.
For those who want to spend their travel time reading, Audible new members will receive two free downloads, and current members will receive a $10 Audible credit. Condé Nast is giving free Digital Edition downloads to 17 of their publications, including Wired, Vanity Fair, and GQ
From November 26 to December 24, travelers flying will have access to free in-flight Fly-Fi (Wi-Fi). Boingo Wireless and Gogo Technologies will contribute a 30-minute complimentary internet session at airports and in-flights.
Other special offers include 10 free or discounted apps on Amazon, a deal from Apple iTunes that won’t be announced until November 26, and a free seven-day trial of Pandora One.
Jaffin says that the idea of Verizon’s Connection Day came to them after they put themselves in the consumer’s shoes. “If I’m out there and I’m traveling, what do I want to be able to do?”
Nationwide reported that in 2010, 91% of Thanksgiving travel was made by car while 24 million people traveled by plane. The average car trip was 214 miles. Verizon’s Connection Day will be making the huge number of travelers a lot happier and a lot more thankful.
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