Twitter, the popular social media platform, found itself in the midst of chaos over the weekend as users were hit with a series of changes that sparked frustration and discontent.
The controversy began when Twitter owner Elon Musk announced that the platform would be implementing restrictions on accounts that don’t subscribe to Twitter Blue, limiting their access to only 600 posts per day.
Once users reached this quota, any action on the site would trigger a “rate-limit exceeded” error. This move, aimed at combating “extreme levels of data scraping,” received backlash from users who felt restricted and alienated by the new limitations.
Twitter Rolls Out New Version of TweetDeck
In response to recent issues, Twitter has taken steps to improve user experience and retain its user base. Twitter began rolling out a new version of TweetDeck on Monday. However, the company also announced a significant change that will come into effect in 30 days: users will need to be verified to access TweetDeck.
This means that only Twitter Blue subscribers, verified organizations, and select individuals gifted with verification by Twitter will have access to the platform.
We have just launched a new, improved version of TweetDeck. All users can continue to access their saved searches & workflows via https://t.co/2WwL3hNVR2 by selecting “Try the new TweetDeck” in the bottom left menu.
Some notes on getting started and the future of the product…
— Twitter Support (@TwitterSupport) July 3, 2023
Twitter assured users that all saved searches and workflows from the old TweetDeck will be transferred to the new version. Additionally, users migrating to the updated TweetDeck will have the option to import their columns.
The new version introduces several enhancements, including full composer functionality, Spaces for audio conversations, video docking, and polls. However, the Teams functionality will be temporarily unavailable.
Twitter is essentially providing a 30-day trial period for users to test the new TweetDeck before deciding whether to subscribe to Twitter Blue. This move aims to entice users to explore the upgraded features and consider the benefits of the subscription service.
The recent accessibility issues with TweetDeck arose after Elon Musk implemented rate limits on the number of tweets users can read in a day, aiming to prevent data scraping. During this downtime, many users noticed the significance of TweetDeck for social media managers and brands.
With the impending transition of TweetDeck into a paid product, these users may start exploring alternative platforms that offer a more robust set of features.
Meta’s Threads to Disrupt Twitter’s Dominance
The recent implementation of tweet limits by Elon Musk, restricting non-verified users to 1,000 tweets per day and verified users to 10,000, added fuel to the discontent among Twitter users. Many users expressed frustration over the limitations and the need to pay for additional services.
The combination of these factors has intensified the search for alternative platforms, and Meta’s Threads could be the breakthrough contender to challenge Twitter’s dominance.
Meta, the parent company of Facebook, is expected to enter the fray this summer with its own Twitter clone, rumored to be named Threads. According to Bloomberg, The upcoming launch of Meta’s Threads app poses a direct challenge to Twitter’s dominance in the social media landscape.
Meta, formerly known as Facebook, is gearing up to introduce Threads, a new app designed to rival Twitter. The app, which is currently available for pre-order on the Apple App Store, will be closely linked to Instagram, another platform owned by Meta.
Threads bear a striking resemblance to the blue bird app, featuring a dashboard interface that will be familiar to Twitter users. Described as a “text-based conversation app,” Threads aims to foster discussions among communities on various topics of interest.
Based on a (somewhat blurry) example I got, Meta's new app looks a lot like Twitter.
So, could this take over all the Twitter screenshots we've been seeing on the Feed lately? Maybe.
It’s impossible to predict how audiences will respond but this could be an alternative. pic.twitter.com/xgQa1kUjCl
— Lia Haberman (@liahaberman) May 19, 2023
This move by Meta marks the latest development in the ongoing rivalry between Meta CEO Mark Zuckerberg and Twitter owner Elon Musk. The competitive atmosphere between the two tech giants recently escalated to the point of a physical challenge, although the seriousness of their intentions remains unclear.
Elon Musk, in a tweet, took a swipe at Meta, expressing his relief that the microblogging platform is “sanely run.” The stage is now set for Meta’s Threads to pose a significant threat to Twitter’s user base.
What sets Threads apart is its integration with Instagram, which provides a ready-made user base for the new app. Instead of starting from scratch, Threads seamlessly incorporates users’ existing Instagram followers and following lists, creating an instant community for discussions.
This advantage, combined with Meta’s extensive resources and the vast user base of Instagram, positions Threads as a strong contender capable of attracting disenchanted Twitter users looking for a fresh alternative.
On the app store, the Threads description reads:
“Threads is where communities come together to discuss everything from the topics you care about today to what’ll be trending tomorrow.”
The Future of Online Communication
As the competition among social media platforms intensifies, the landscape of online communication and community-building continues to evolve. Meta’s Threads app, with its integration with Instagram and its promise of a vibrant community, aims to provide disenchanted Twitter users with a genuine alternative. Meanwhile, Twitter seeks to retain its user base through new updates and access restrictions, testing the loyalty of social media managers and brands.
2) Threads will function similarly to Twitter, with text-based posts that can be liked, commented on and shared.
People will be able to follow the accounts they follow on Instagram and keep their same user name pic.twitter.com/BvRdMPyGP8
— Bloomberg (@business) July 4, 2023
Meta, with its vast resources and history of successful adaptations, has the potential to disrupt the social media market. Mark Zuckerberg’s track record of borrowing ideas from other companies and transforming them into successful features, such as Meta’s Reels and Stories, demonstrates Meta’s ability to compete and innovate.
The battle for user engagement and satisfaction is far from over, and the emergence of Meta’s Threads app adds a new dimension to the dynamic social media landscape.
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