Krishi Chowdary
Twitter will show you tweets from individuals you don’t follow as Elon Musk tinkers with the network to attract users and earn more money.
Twitter has been focusing on content filtering ever since Elon Musk’s takeover. It aims to prove that Twitter is not turning into “a free-for-all hellscape” for regular users and advertisers who have distanced themself from the social network. The company’s new owner has also been releasing figures to back up his claims about user interaction.
The microblogging service has now revealed that it’s extending tweet recommendations to its users, seemingly to further encourage these interactions.
A user’s interests, the tweets they’re interested in, the topics they follow, and the tweets others on their network find interesting will all be considered when making recommendations for their specific Twitter feed. Twitter will show you the content it believes you’ll be curious about depending on these variables and more. According to Twitter’s blog, suggestions are made to improve user experience, and the more information you have about them, the better they may be.
In its tweet, the firm directed to a September blog post that stated, “recommendations can appear in specific areas within the Explore tab, in your Home timeline, and elsewhere on Twitter.” Right now, selecting the “sparkle” button in the feed’s upper-right corner will allow you to choose between “latest tweets” and your home feed.
It’s unclear how many more suggestions users should expect to see in their “home” timeline or whether Twitter is making recommendations more apparent in other areas of the app as well. Some have already seen significant changes to their timelines, including the latest topic ideas and many tweets from unknown accounts.
How effective recommendations will be? Only time will tell. Plus, Twitter’s workforce is reduced by more than half, from 7,500 to about 2,000. A significant portion of the Trust & Safety team has either left or been fired since CEO Elon Musk took over the company more than a month ago. Yoel Roth, the previous director of Trust & Safety, resigned in November. According to recent sources, the Health team, which executes Twitter’s safety regulations, has also been completely decimated.
So far, no one has taken those teams’ responsibility. If Twitter plans to incorporate more suggestions into the feed without safety teams in place, more users may be exposed to illegitimate, harmful, or bias-confirming content.
However, the firm also claimed to offer tools for handling recommendations and various indicators to provide the team with accurate feedback. It’s critical to allow users to operate Twitter on their own terms. On the other hand, clicking “Not interested” for a particular topic/tweet from the Tweet menu will let Twitter know that the user is not interested in that content.
The update might boost Twitter’s user development, and Elon Musk has stated it has reached record highs since he took charge. Although some leading brands have lately cut ties with the platform, better user data may be a key tactic to attract marketers. On his first day as a social network owner, Musk asked that Twitter.com display the Explore tab for signed-out users. Musk is also planning to relaunch the Twitter Blue membership, which allows users to pay for a verified blue check mark.
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This article was written for Business 2 Community by Krishi Chowdary.
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