Twitter recently updated its Blue subscription plan and is now growing its portfolio of subscriptions with Twitter Blue for Business. Twitter has announced a new feature that allows users to identify themselves as brands or employees on their profiles.
The new feature is designed to give users more transparency and context when interacting with brands and businesses on the platform. This would allow companies to link their accounts with their employees’, making it easier to verify that someone works for them.
Twitter’s New Blue for Business
Accounts connected through this business subscription will get a small badge next to their gold or blue checkmark with the profile picture of their parent firm. Furthermore, the accounts connected with the parent company will be authenticated and formally linked to their parent handle based on a list provided by the parent firm. Users who click on the box will be directed to the main company’s handle on Twitter.
Only the Twitter Blue subscription offers badges; however, it’s unclear whether spokespersons or government officials also need to purchase a plan to keep or get their badge on the website. The feature is currently being tested with “a select group of businesses,” including its own staff, and will be extended to companies in the coming year.
Esther Crawford, Twitter’s director of product management, has a little bird badge beside her blue checkmark that identifies her role as a corporate employee. A venture capital firm, Craft Ventures, appears to have certain employees marked as associates with a badge showing its logo.
For Twitter, this is a clear opportunity. The firm is attempting to make money through subscriptions and introducing what a business tier of its Twitter Blue program could help it do so. The business provides examples of the use cases it anticipates seeing for Blue for Business: sports teams can join with their athletes, movie stars will have logos next to their names, and journalists will have badges marking them as staff of specific media outlets.
So far, Twitter has yet to reveal the cost, terms and conditions, and steps for getting this subscription.
Musk’s Rollercoaster Ride
Musk has stated that Twitter will deactivate all legacy verified checkmarks within a few months, keeping only paying individual and business clients with verified status. The announcement comes as watchers wait to see if Musk would keep through on his promise to resign as CEO based on the results of an informal poll he ran on Sunday asking users whether they think he should resign as CEO of Twitter. 57.5 percent of people chose “yes.”
Additionally, the microblogging platform introduced “Gray” checkmarks for government and multilateral accounts. This badge is now visible next to the display names and is active. However, some official Twitter accounts have not yet changed to the gray checkmark.
Twitter has been a rollercoaster in recent months. The firm has imposed a terrible policy that forbids identifiers and links to other social networks such as Facebook, Mastodon, Instagram, and even the link-in-bio tools, lnk.bio and Linktree. The company’s fate remains unknown with the launching of new features and subscriptions and the terrible policy prohibiting links.