Twitter Blue for Business Introduces Company Affiliation Marks

Twitter released “Blue for Business” while relaunching Twitter Blue, which was delayed by Musk previously. Last week, the company assigned a gold check mark to businesses, and now it implemented more features.

With Blue for Business, organizations will conveniently identify brands and employees associated with them using the new badges and labels.

We’re pretty certain this isn’t the result Musk was expecting

The last seven days have been chaotic for the company, beginning with Elon Musk’s Twitter banning of journalists, followed by the sudden implementation of a restrictive policy. The policy banned links and handles to other social media networks such as Mastodon, Facebook, Instagram, and even link tools like Linktree and Twitter swiftly deleted the announcement of that policy and tweets related to it after a massive backlash ensued.

The dramatic development culminated with Elon Musk tweeting a poll asking if he should step down from the CEO position of Twitter. 57% of the votes were in favor. However, it seems operations are continuing as usual for now.

Esther Crawford, Twitter’s product manager, said the company is launching a pilot program for Blue for Business with chosen businesses. Twitter plans to expand this program, adding more organizations next year.

Crawford’s profile is decorated with a square Twitter badge next to her displayed name, indicating her employment at the company. Anyone with Blue for Business can get a similar badge next to their Twitter username, showing others that they work with the said organization. The company said:

This is an incredible moment for businesses to further incorporate their affiliated individuals, businesses and brands into the DNA of Twitter.

It’s unclear if another innovation – the square profile picture – is part of the Blue for Business update. A square profile picture distinguishes profiles owned by brands, media houses, and others from regular users.

Twitter hasn’t disclosed details about how much it will charge for Blue for Business and what else the update could include, but stated that:

A company can link any number of their affiliated individuals, businesses and brands to their account.

The company said that media houses, sports teams, and organizations could use the new features to link the accounts of their journalists, players, and employees. Twitter said in a blog post:

By creating this connection, we’re making it possible for businesses to create networks within their own organizations–on Twitter. Businesses can affiliate their leadership, brands, support handles, employees or teams. Journalists, sports team players, or movie characters can all be affiliated.

Do you think Blue for Business is here to stay, or will it be replaced much like many of its previous iterations? Let us know in the comments!

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