TikTok is Testing a New ‘Sleep Reminder’ Feature

TikTok is testing new sleep reminders that include the option to mute push notifications during your bedtime and to notify you that you should close the app to get the recommended seven hours of sleep.

With this feature, the company is addressing the concerns and common complaints of its users, who regularly state that they’re missing out on sleep because of the addictive nature of the app.

A product intelligence firm, Watchful.ai, shared screenshots of the “screen time” settings in the app with the new feature. Users who are part of the test will see and be able to configure a new option — “sleep reminder.”

The in-app description of the option says it’ll help you know if you reach your sleep time on TikTok to help you get to bed when you want to.

Once the user selects their sleep time, the app will remind them to stop scrolling through it once the clock reaches that time and that it’s time to sleep.

To avoid distractions during those seven hours of planned sleep, TikTok will also mute push notifications for the user.

Last June, TikTok released an in-app tool to help its “community’s digital well-being,” which allows users to schedule regular screen time breaks.

By default, it suggests that the users should schedule break reminders after either 10, 20, or 30 minutes of screen time, but the users can also customize the time before the notification pops up.

Before that update, TikTok restricted nighttime push notifications for teen accounts. Users aged 16-17 don’t receive push notifications after 10 p.m., and those aged 13-15 have them disabled by default starting at 9 p.m.

In 2020, TikTok partnered with several top creators and launched a series of videos called “You’re in Control,” in addition to its first screen time management tool.

TikTok’s algorithm has been subject to several psychological studies

While TikTok’s algorithm is unmatched in its ability to provide appealing content to its users, distracting and engaging them, it wasn’t until July 2020 that TikTok talked about its algorithm, which was the subject of numerous psychological studies.

Although this new tool is just an addition to the other well-being tools TikTok released, it’s no surprise that the company needs to take more measures to help its users take a break from time to time as the minutes spent daily on the app are only increasing.

However, despite the rapid growth, TikTok’s parent, ByteDance, is losing billions each year. With the sleep reminders feature still in the testing phase, it’s unknown if the company plans to roll out the feature more widely.

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