Facebook parent company Meta is rolling out reels for its Quest VR headset. This was announced by the CEO, Mark Zuckerberg.
Reels Similar to Its Instagram Variant
The founder and CEO of Meta, Mark Zuckerberg, has announced the launch of VR-powered reels for the Quest VR in a broadcast message.
Much like its Instagram variant, the VR-powered reels allow users to surf through them in a pop-up window that appears alongside a virtual background.
Seen a LOT of people asking for this feature pic.twitter.com/ri4NpDb1Nf
— Samson Egilman (@Samson143VR) June 8, 2023
Although the news was made on an Instagram broadcast channel, Zuckerberg has not been forthcoming on whether this functionality will be available for Quest-powered Instagram apps and when it will be available for widespread use or testing.
Nonetheless, it has generated a lot of excitement online, with the post already gathering over 270k views and 6,500 likes on the Meta Channel.
Meta’s recent move is a testament to its intent to mark its edge over peers like Apple Inc. in the VR competition.
In its recent Worldwide Developers Conference (WWDC) on June 5, the iPhone maker announced a soon-to-be-launched Vision Pro headset which it says will introduce the new age of ‘spatial computing.’
Zuckerberg has been quick to react and applaud the company’s unique look on the often tough question surrounding the virtual reality landscape.
However, he also pointed out that Apple’s demo presentations were more focused on individual use cases than providing a template for a community to thrive on.
Speaking to The Verge, Zuckerberg said Meta is approaching VR from a social angle. He said the company is focused on allowing people to interact and feel closer in new ways.
He also added that Meta’s Quest VR devices were all about being active and doing things.
Zuck’s remarks on Apple Vision Pro: pic.twitter.com/WeiQPqIpCp
— Peter Yang (@petergyang) June 8, 2023
Zuckerberg pointed out the accessibility and affordability of Meta’s Quest devices as opposed to Apple’s staggering $3,499 Vision Pro headset.
Meta has recently launched a more affordable version of its Quest 3 VR devices going for $499.
Zuckerberg’s internal comments on the $AAPL Vision Pro headset by the Verge.
– no new tech that $META doesn’t have
– fundamentally different approach. $META wants people to be connect and active & $AAPL demo showing only people doing stuff alone on their couch. pic.twitter.com/O6w5zKnVSe
— Rihard Jarc (@RihardJarc) June 8, 2023
In addition, the Harvard graduate pointed out that Apple’s Vision Pro headset is not a novel concept nor the technology it introduces.
He stated that all the tech showcased in the demo was already available on the Meta platform.
Meta Taking On TikTok On Reels
While it might seem like grabbing at straws, Meta seems to be playing the long game.
According to new reports, its reel engagement has significantly surged in the past year. In an April survey by Morgan Stanley, about 74% of Meta Instagram users watch reels, compared to 69% in September 2022 and 62% in March 2022.
Morgan Stanley’s survey in April showed 74% of $META Instagram users use Reels, up from 69% in September 2022 and 62% in March 2022.
At the same time, TikTok “flattening”.
— Rihard Jarc (@RihardJarc) June 8, 2023
Conversely, fellow social media behemoth TikTok has seen its reels growth flattening.
— unusual_whales (@unusual_whales) April 26, 2023
A further survey showed that the amount of time spent on Meta-owned instant messaging (IM) platforms has significantly surged higher than TikTok in the last five months, pointing to a change of guard in the future.
Data from Morgan Stanley reveals an increase in the adoption of Instagram and Facebook Reels$META#AInvest #Ainvest_Wire #USstock #Markets #tradingpsychology
View more: https://t.co/RoG3eime4L pic.twitter.com/CpacqWgHsG
— AInvest Wire (@Ainvest_Wire) June 7, 2023
Market experts believe this will significantly boost the social media giant’s revenue in the coming years.
— Alex Heath (@alexeheath) June 8, 2023
Meta is also not slowing down in its quest to launch a direct Twitter competitor.
According to leaked reports, the company is looking to launch Project 92 in the coming months and is already contacting popular celebrities and creators to be early adopters.
The company says that the new app will be sanely run and follow due regulations across borders.
The social media behemoth is looking to further consolidate its position in the new age of the internet as it continues test-running its hypothesis on the metaverse.
- Apple Releases First New Product Since 2014 – Meet the Vision Pro AR Headset
- Meta Announces 24 New Games For Quest Headsets Including Assassins Creed and Ghostbusters
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