Meta Brings Out New Reels Features for Instagram and Facebook

Meta has launched a new reels feature available for Instagram and Facebook. The company is also launching a new “Add Yours” sticker available on reels on the two social networks.

Meta launches new reels feature for Facebook and Instagram

The “Add Yours” sticker will allow users to respond to the reels of other users with their reels by following a prompt. Every time a user shares an “Add Yours” prompt, the reels added by others will be depicted on the page dedicated to that prompt.

At the top of the page, people can view the person that started the prompt to provide credit to the original creator. The feature targets users who want to work together, allowing them to discover more people they can follow.

The feature came into Instagram Stories towards the end of 2021. The social media company has said that the Add Yours sticker is a popular aspect of Instagram stories. It was plausible that it brought it into reels following its plans to double-down on the short-form video feature.

The “Add Yours” sticker encourages users to have their reels respond to the original ones. Meta could also use this as a chance to increase the number of reels on the platform while making it possible for users that had not shared reels to share new ones.

Reels are also coming into Facebook

Meta has further launched Stars, which are virtual items that fans can use to show support to their favorite creators on Facebook reels. Meta further points to the opening of new mobile options for users seeking access to Stars and tracking earnings.

Meta allows all users on the platform to cross-post reels on both Instagram and Facebook. The company adds that creators can now build communities on the two social networks and monetize the features offered by Facebook and Instagram.

Auto-created Facebook reels are also being introduced that will make it easier for users to share their favorite memories as reels. Meta has shown great focus on reels as a strategy to compete against TikTok; hence the launch of these features is not surprising.

Some of the newest changes introduced by Meta is that video posts shorter than 15 minutes will be shared as reels on Instagram. The changes will affect some users and pose a challenge for others. However, this move was not expected because Instagram has been hinting toward supporting these plans for a while now.

The head of Instagram at Meta, Adam Mosseri, first revealed Meta’s strong focus on reels in 2021. Mosseri said these features would be launched in 2022, adding that the company would focus more on reels than video posts.

Reels could deliver notable monetary benefits for Meta, given that the company’s revenues have declined. Meta’s CEO, Mark Zuckerberg, said that users’ time watching reels had increased by 30% compared to the past quarter. However, the growth could be because Instagram serves more reels to its users.


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