In an exciting development, Meta, the parent company of Instagram, is making significant strides toward launching its own Twitter competitor. Internal sources have revealed that Meta’s top executive provided a sneak peek of the upcoming platform during a recent companywide meeting, generating a wave of anticipation among employees and enthusiasts alike.

The Verge had the privilege of witnessing the presentation and has shared exclusive screenshots of the new app.

Meta’s Emphasis on Creating a Well-Managed and Reliable Platform

Building upon Instagram’s foundation, the standalone app will incorporate ActivityPub, a decentralized social media protocol. This integration is expected to enable users to seamlessly transfer their accounts and followers to other applications supporting ActivityPub, including Mastodon.

While the project’s internal codename is “Project 92,” internal documents suggest that it may be publicly known as “Threads.”

Meta’s chief product officer, Chris Cox, emphasized the significance of creating a platform that is well-managed and reliable, in response to concerns raised by creators and public figures. During the meeting, Cox stated:

“We’ve been hearing from creators and public figures who are interested in having a platform that is sanely run, that they believe they can trust and rely upon for distribution.”

In a not-so-subtle dig at Elon Musk’s handling of Twitter, Cox highlighted the company’s commitment to safety, ease of use, and reliability, emphasizing the need for a stable environment where creators can build and expand their audiences.

Meta’s Dedication to Expedite Release

According to Cox, the coding for Meta’s new social media platform commenced in January, underscoring the company’s dedication to expediting its release. Although no specific launch date has been provided, Cox expressed the company’s intention to make the app available to users “as soon as we can.”

This eagerness to deepen their footprint in the competitive social media landscape underscores the tech giant’s determination to offer an alternative that stands out in terms of user experience, functionality, and trustworthiness.

Ever since Elon Musk’s acquisition of Twitter in October last year, rumors began circulating about Meta’s plans to develop its own social media platform. The project codenamed Project 92, was officially confirmed by Meta in March, with the company expressing its interest in creating a standalone decentralized social network for sharing text updates.

The leaked UI mock-ups showcased by Cox during the company-wide meeting have given the public a glimpse into Meta’s vision for this new platform.

Source: Meta

The leaked images portray various aspects of the app’s design, including a secure sign-in screen, a main feed that bears similarities to Twitter’s mobile app, and a reply screen. Despite these exciting revelations, details regarding the app’s public release date remain undisclosed, leaving enthusiasts eagerly awaiting its arrival.

Last month, Lia Haberman, a social and influencer marketing trainer shared Meta’s new app the following photo on Twitter saying: “Based on a (somewhat blurry) example I got, Meta’s new app looks a lot like Twitter.”

Will Meta’s Twitter Clone Reshape the Social Media Landscape?

As Meta’s Twitter competitor progresses through its development phase, users and industry experts alike eagerly await its release. With Meta’s focus on reliability, user-friendliness, and an inclusive environment, the platform has the potential to reshape the social media landscape, offering an alternative that prioritizes the needs and aspirations of creators and public figures.

Excitingly, the Zuckerberg-led company has already secured commitments from celebrities such as DJ Slime to use the app. Furthermore, discussions are underway with other prominent figures, including Oprah Winfrey and the Dalai Lama, to join the platform.

The involvement of such influential personalities adds further intrigue and anticipation to Meta’s forthcoming venture. By attracting prominent figures from different fields, the company aims to establish credibility and foster a thriving community on its upcoming platform.

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