Baby and iPad

Our kindergarten teachers were right all along: naps are great! I used to dislike having to take naps, but now I can’t get enough of them. One of my favorite places to nap is on the metro.

I was napping on the Red line yesterday when I heard it: a whining child. I tried to close my eyes tighter and pretend he wasn’t there. Unfortunately, once I gave up and opened my eyes I could see that he was clearly there, was clearly wailing and clearly had no plans to stop.

Eventually, a savior came in the form of an iPhone. Right before the toddler reached his second crescendo, his mother, bless her, pulled out her iPhone. The iPhone quickly captured her son’s attention and gave my eardrums a well-deserved break.

What happened next blew my mind. The two-year-old proceeded to play “Angry Birds.” How do I know his age? I was so shocked by the whole thing that I just had to ask how a toddler was on a higher level of the game than me. His mother told me that her son plays it so much that he’s even beaten his father’s score.

Whether we like it or not, children these days are more tech-savvy than ever. A 2011 survey conducted by BlogHer and The Parenting Group found that 33% of children of US Gen Y mom Internet users have used a smartphone by age two. More findings from the survey can be found in the graphic below and from here.


Children today represent the first generation to grow up with new technology. They have spent their lives surrounded by cell phones, computers, and videogames making them true digital natives.

Children are embracing technology more and more, and despite your parenting philosophy, it’s something organizations need to take into consideration when planning their strategic future.

What is your organization doing to get ready for the rise of digital natives?

If you want more on the subject, make sure to read: A Magazine is Not a Broken iPad (No Matter What Your Baby Says).

[image: henriksent]