Small businesses and large corporations alike are taking advantage of the best technology to make business operations less complicated and — most importantly — more cost-effective. Cloud computing is one of the most prominent trends in tech, allowing businesses to utilize servers for storing and manipulating data that can beaccessed on multiple devices.
From popular applications like SalesForce.com to Microsoft SharePoint hosted in the cloud, cloud computing applications offers extensive advantages in the business world.

Cloud computing, however, is now split between public and private options. Public cloud refers to those applications and services offered by third-party sources, while the private cloud refers to a cloud service dedicated solely to one company, whether in the office or a colocation center. Several companies have started to keep the cloud server space within the office as opposed to using Internet cloud service providers.

The private cloud’s attraction is growing as businesses evolve their operations to utilize cloud technology. Here’s why:

Safety
While public cloud technology is relatively safe, many still fear putting private company data and documents on shared machines. Public clouds place maintenance and security in the hands of a third-party service provider. While this eliminates work for a business, it also takes away control. Establishing a private cloud gives the ultimate control to the business by storing everything privately and securely.

Reliability
Public clouds are traditionally reliable, but little bumps in the road always take place. Amazon, one of the power players in public cloud storage, once experienced a down period of eight hours in 2008. Having a large third-party server provider hold the access to your data can be of concern if frequent periods of inaccessibility are a possibility. A private cloud server might not be without hitch; however, greater reliability of access saves time and potentially money.

You can, of course, have your private cloud hosted by a third party. Your data will be protected by stringent security measures, which can include multiple form sof identification for all personnel, key card locks, security staff and CCTV. Having another company host your private cloud will ensure your data is in the hands of seasoned professionals.

Flexibility
Perhaps the greatest advantage of buying a private cloud space is the flexibility that comes with it. Private clouds to be shaped to be anything you want. Public cloud applications provide a variety of wonderful services, but tweaking them to serve all of your business needs just the way you want might not be possible. Private clouds therefore provide opportunity to create an application that does everything you need while providing the cloud advantages of multi-device access and work sharing among co-workers. The drawback? Developing a private cloud in-house requires a strong IT team and potentially hundreds hours of work to develop the cloud space you want. Cloud management and development software, however, is growing in popularity. Many companies feel that the security and control of developing a private cloud system are worth it.

While some businesses rely solely on public clouds or private clouds, others use a mix of both, feeling out what areas of operation one makes more sense than the other. Private clouds, however, will remain an important power player in the mix, giving some of the greatest tech advantages to businesses of varying sizes.