Forget everything you once thought you knew about delivering tech support. Technology has changed and consumers’ needs and expectations have evolved right along with it. If your organization doesn’t adjust accordingly to deliver on those demands, your brand loyalty will start circling the drain.

According to the NPD Group’s Connected Intelligence Report, the number of Internet connected devices per U.S. household has grown to 5.7. The “Internet of Things” can now be interpreted as The “Internet of You,” as the consumer is becoming the hub of a personal technology environment that can be as expansive as their increasingly connected home or small business, or as narrow as the smart device on which they depend while they are on-the-go. In this dynamic and complex world of technology, it’s not enough to support only one device, to limit your support to fixing problems when they happen, or even to support only your brand’s technology. Rather, successful companies are extending their support to the whole home technical environment, going above and beyond in the services they provide to ensure customers are able to install, activate, configure, connect, enhance, update and optimize products and services – both yours and others.

Here are three tips that all types of businesses need to keep in mind if they want to extend their customer relationships to maximize loyalty and long-term value in their customers’ personal technology environments:

1. Avoid redemption-itis. In other words, don’t fear service calls, but rather leverage the opportunity to interact with your customers to ensure an efficient value exchange. Communication technology and support automation – in addition to sourcing and training the best support agents – can make redemption less costly. Additionally, tiering services to include different levels of paid support can help turn costs into profits.

The reality is that regular use of your tech support service is an important indicator: either of a loyal customer or the need for more upfront care points earlier in the relationship. Frequent use is also an indication that your organization is enabling the customer to use the product or service as it was intended. The alternative is that the customer could be turning to a competitor for the whole-home technical support service they need.

According to American Express’ Customer Service Barometer Report, 75 percent of consumers purchased additional support because they had a positive experience in the past. So, rather than viewing redemption as a revenue drain, harness redemption and embrace the idea of bringing the consumer to the next value stage with additional or expanded support services – whether delivered in an automated or self-help fashion, or via specialist agent interactions. By providing these services, you are placing value on customer experience and making it much more likely that the consumer will purchase from you in the future.

2. Train your organization to say “yes.” The concept of training your organization to field any and all inquiries is ultimately tied to changing your thinking about redemption. Of course, when a customer calls with a problem directly related to the product that you sold; you should fulfill your obligation and fix the issue. But you need to be much more than a break/fix call center. If a customer calls with a need or problem that is related to the connectivity of two devices operating in the same tech environment or simply needs help operating your technology, it’s to your benefit to offer resources in these scenarios as well. Having agile and adaptable support services and employees with a breadth of knowledge will differentiate your organization from the competition. These are always “buy or build” decisions, so be sure to educate yourself on the options to enlist contracted support organizations that have been purpose-built for these circumstances.

Instilling the word “yes” emphasizes the importance of customer experience, enabling your organization will have a closer relationship to the customer in two ways: becoming the support service they trust and rely on and continuing to provide the technology that they are going to buy in the future.

3. Move beyond the break/fix model. According to the RightNow Customer Experience Impact Report, 86 percent of consumers are willing pay for better customer experiences and a warranty for support services to accompany technology if it means they can further optimize their tech environment. This provides a tremendous opportunity for organizations to stand up to be noticed and credible when it comes to technical support. Customers are always going to call when they’re having issues with technology – it is unavoidable. The data proves that customers value a better experience, meaning the point-of-pain should not be the first time that your service organization interacts with the customer. Only helping in their time of need is insufficient. To extend assistance to the customer, consider creating tutorials and checking in periodically to ensure that services and devices are working properly and are successfully integrated with other products and services operating in their tech environment. This will help build a relationship beyond the break/fix model and ultimately help strengthen customer loyalty and retention.

As consumers continue to adopt more technology the need for an agile, insightful and valuable support team is essential – whether it be through internal resources or outsourcing to a trusted, reliable support provider.

By enhancing the experience and working to build customer loyalty, you are ultimately driving revenue for your core business. Keeping these three tips in mind, what actions will you take to survive the tech support demand in 2014 and beyond?