Technology’s aim is to make life easier for those who use it, but many business owners find that the complexity of the technology available to them makes it difficult to implement. Yet, there are certain innovations that are surprisingly simple to implement, even without a computer degree. With these, business owners, even of small to medium sized businesses, can benefit from tech the same way that the large corporations do.

Cloud Computing

Cloud computing eliminates the need to manage a set of servers on site. Data can be stored securely in the cloud, where it can be accessed any time the business needs it, from any computer, from any location. This allows businesses of all sizes to take advantage of dedicated storage space while also providing access to apps and software that do not require actual space on the business’s computers.

How does this benefit the business? Cloud computing allows businesses to get started with minimal amounts of capital invested in tech. Outside of the actual computers, phones or tablets they need, they don’t have to purchase other tech related equipment, as everything they need is available in the cloud. This makes managing IT simpler and more affordable, and it makes getting a new business off the ground much easier.

Virtual Servers in a Box

Virtual servers can seem quite complex to the business owner who has limited IT training. Server management, virtualization and clustering can be confusing, but virtual servers in a box take away these aspects of virtual servers, allowing the business owner instead to simply focus on the applications needed to run the business. This setup allows the business owner to take advantage of virtual server benefits, like reduced cost and a simple infrastructure, without the complexities of the modern data center. These systems are designed to be turn-key, so someone can set them up without a deep understanding of computer systems, which makes them ideal for small to mid-sized businesses who may not have the budget for dedicated IT professionals.

Employee Management Systems

Human resources personnel can drain much a company’s operating budget, but technology provides a way for companies to continue focusing on managing their workforce without spending too much on HR. Employee performance management systems provide a way to manage a workforce, encourage peer-to-peer and self reviews and hand out performance awards, all in a virtual environment that can be managed by a skeleton staff.

Marketing Automation Systems

Technology has been integrated into all aspects of the modern business, and marketing is no exception. Marketing systems, and particularly software-as-a-service options, help level the marketing playing field for businesses. Businesses can use these programs to get the word out to millions of potential customers, all without huge operating budgets.

Marketing automation can automatically move leads through the marketing funnel to the sales team. It can track the success of social media marketing efforts and email marketing campaigns, and provide targeted responses that better reach a potential lead. In the end, the sales team will get highly qualified leads through this process, all without a huge team of marketing professionals.

With each of these technology innovations, the goal is to make basic business processes simpler, not more complex. These products and services are designed to be simple to implement, so the business owner can benefit without a huge learning curve. If your business is not currently using these innovations, consider ways you could implement them to achieve greater success and cut down on operating expenses.