LoopPay CardCase was just released, replacing the older version known as ChargeCase, and it just might be enough to reel consumers in.
Earlier this year, The Verge reviewed ChargeCase, and things didn’t go too well. Cashiers had no idea how the device worked, and the design was “bulky and ugly.”
Now, with their new product, it seems like LoopPay may have a chance to make it in today’s mobile payment market.
CardCase is a smartphone case, and the wireless technology allowing consumers to make payments without swiping a card is embedded within a removable piece.
It’s shiny, taking away the ugly factor ChargeCase had, and it’s priced at just $50 – similar to other phone cases. It does make Android and iPhone devices thicker, but it’s nothing compared to before.
The new product goes further, trying to replace the wallet by adding some room in the back to store additional cards needed and some cash.
It’s easy to set up, requiring users to “download the app, pair the device with your phone via Bluetooth, use the included card reader to scan your cards,” and immediately after, you’re good to go.
More importantly is that LoopPay’s CardCase makes paying at the register a lot easier. There is a button on the back of the card, and once it’s pressed, users simply hold the phone next to where an old-fashioned card is swiped to make the payment.
Sam Sheffer from The Verge had the opportunity to review the product today, and like last time, several cashiers were confused. But it was manageable.
The updated product works better than before, and because it allows users to make mobile payments at any store that normally requires plastic cards to be swiped, it could be commonly used within the next year.
Samsung is supposedly in the talks with LoopPay about using this technology in their future phones, which would give them a huge competitive advantage over Apple Pay and Google Wallet that only works with retailers who have installed NFC software.
Samsung could very well sweep up a majority of consumers who prefer mobile payments, and with the recent hacks that compromised millions of credit cards at large retailers like Target and Staples, it’s possible more consumers will prefer mobile payments.
The main problem with LoopPay CardCase is that while the case is quite attractive, it still bulks up the smartphone. Today, things are getting smaller and thinner, so while this new product is better than ChargeCase, it still regresses a bit. It’s unlikely that Samsung will add girth to their products just to contain CardCase, so it’ll be interesting to see what alternatives the two can make – if the companies goes through with the rumored partnership.