Apple and Samsung have been getting things on whether it’s in courtrooms, gadget display shelves, or in the hearts of millions of consumers. This is unlike any other rivalry we’ve seen before; ever since the release of these companies’ flagship mobile phones, the iPhone 5 and the Samsung Galaxy S3 respectively, their battle has been widely discussed in media outfits throughout the world. Perhaps the most canonical example are the bajillion videos making rounds online showing comparisons between the two and the number is getting bigger by the day.

One such video posted on October 16 has gained the attention of a lot of tech sites – the video has already gained close to four hundred thousand views. Find out why from the video below:

Blendtec, a blender manufacturing company famous for pitting its home kitchen equipment against the latest electronic devices on YouTube, recently posted the video above to see how the two phones figure in a blend off (albeit already knowing the inevitable fate of both).

Will it blend?

In October 2006, Blendtec came up with a viral marketing campaign which consists of a series of infomercials demonstrating the power of the Blendtec line of blenders, specifically the model dubbed the “Total Blender.” In the show, Blendtec founder Tom Dickson attempts to blend a mélange of unusual items ranging from golf balls, marbles, credit cards, Valentine roses, cell phones to Justin Bieber merchandise in an attempt to show off what the blender can do. He first performed his blending experiment with a box of matches.

The show opens with Dickson saying, “Will it blend? That is the question,” followed by a 60s-themed opening credits. At some point during his experiments, subtitles bearing disclaimers on whether or not it is safe to perform the experiment at home are shown. Dickson usually starts blending once he says “I’m going to press the button.” He smiles and waits until the process is finished. Once he’s done, he frequently warns viewers not to inhale the smoke or dust that results from blending unsafe items.

iPhone 5, Samsung Galaxy S3 blend off

The iPhone’s metal build blended faster, vis-à-vis the Samsung Galaxy S3’s plastic shell casing. Why? Plastic is cheaper and more flexible, and this in turn makes it more durable. The metal on the iPhone, on the other hand made it more prone to cracks and scratches. This is similar to how cars are made nowadays, and how engineers are slowly adopting the “plastic makes perfect” mindset in manufacturing. Plastic can be bent in many ways, and can increase survival rates. Classic metal won’t absorb shock better than specially engineered plastics would. So really, when it comes to devices, people should stop associating build quality with metal.

But hardcore iPhone fans are able to post a valid rebuttal by saying that since the iPhone is metal, it is obviously heavier – the pull of gravity would automatically bring the unit towards the blender’s blades, thus making it dissipate faster.

But then, the test is hardly conclusive and shouldn’t be used as a measure of durability or quality of either device. And consumers shouldn’t base their purchase decisions solely on this experiment. Besides, the two highly popular mobile phone models suffered the same fate – both ended up broken into a million little pieces of smoky gray dust.