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As you’ve probably heard, on March 21, Apple unveiled its new iPad Pro models. The iPad Pros come in large (12.9-inch) and medium (9.7-inch) sizes, are about a quarter-inch thick, and clock in at just 1.57 lbs. and 0.96 lbs. respectively.

Oh, and they’re also the future.

Sure, the new iPad Pros are by no means the “first” powerful tablets. They’re not the first to receive pen strokes with speed and precision. They aren’t the first to boast easy keyboard integration. When broken down, feature by feature (read up at MacRumors), the new iPad Pros are nowhere near as groundbreaking as, say, the first iPhone.

However, they will rock the boat in a world that’s all about content.

Say it’s the technology, aesthetics, or even the marketing… Apple products have become the tools-of-choice amongst creatives in agencies throughout the U.S. Apple has so cornered the “creatives” market that many designers, videographers, illustrators, and animators are only going to consider an Apple product for their computing needs. (Whether that’s fair or should be the case is another topic of discussion.)

That being the case, the new iPad Pro is the tool that is going to capture the creative industry’s attention from the ground up. Here’s why…

How We Create Digital Media Is Changing.
VC Benedict Evans recently Tweeted, “‘Mobile is consumption and PC is creation’ is a completely false mental model that tells you nothing at all about what’s going on in tech.” As we’ve reiterated on the BuzzPlant Blog over the last few weeks, this mobile-for-consumption-only idea is a stick-in-the-mud mentality that (1) will hurt you in the long run and (2) simply isn’t true.

Not only is mobile the primary computing platform for many consumers (see for example Facebook’s announcement that more than half of its users are mobile-only!), but mobile/tablet is also becoming the primary computing platform for many creators.

Check out, for example, Adobe Capture CC, a mobile/tablet-only app that allows users to convert photographed objects into vector-based shapes; the app also lets you turn a colorful photograph into a hex color code theme. Or, consider AutoCAD360, which allows architects and designers to take their “serious,” “real” work out into the field.

With the Apple Pencil and the heavy-duty processing power of the iPad Pro, many types of “desktop work” can now be done on tablets. In the case of design, many professionals might even argue that a tangible, tactile, tablet experience is even superior to a desktop one.

Will the majority of us not own a laptop in five years?
It’s likely that in five years time, most people will be able to do on a tablet everything that they currently do on a laptop/desktop. (Key words there being: likely and most.) Also, it’s likely that many creative, “content-producing” endeavors will be done better and more efficiently on a tablet. (Because, well… that’s already the case in some fields.)

What do you think? Agree? Disagree? Exciting? Scary? Tell us your take on the new iPad Pro and what it means for producing digital content.