Instagram is looking to provide users with a more immersive and full-screen experience. To achieve this, the company has announced that any video shorter than 15 minutes will be posted as a reel. This change will not impact any videos posted before the announcement was made.
Instagram announces change to videos
Instagram announced that it started testing out this feature a few weeks back. It has also confirmed that permanent changes will be made in the coming weeks. The change is in line with the plans made by Instagram to provide users with immersive experiences.
Another change that Instagram is also working on is consolidating the video and reel tabs on the info of the user profiles. This will create one home for all videos within the app. Users with public accounts can have their reels discovered, and other users can use the original audio in the reel to create their own reels.
Users with private accounts can only have their reels viewed by their followers. If a user posts a reel, it can be remixed if the account is public. However, Instagram is also offering users a chance to prevent people from remixing the reels via the accounts settings.
Instagram is competing with TikTok
TikTok is currently the largest video-sharing platform. Other social media giants, including Meta, have been working on scooping a significant share of this. Instagram has been hinting at simplifying video within the app to boost user experiences.
In 2021, the head of Instagram, Adam Mosseri, outlined the priorities made by Instagram in 2022. He said the company would double down on videos and pay more attention to reels. He added that the company was also evaluating consolidating its video products around reels and supporting the product.
Instagram further announced it would unveil new ways users can create and share reels. This involves having a “dual feature that allows users to record content and share reactions simultaneously.
The other change that is also coming to reels is a “Template” feature. The feature allows users to browse through different templates after opening the Reels camera and selecting the one they want to use to create their reel. Users can upload both photos and videos. The first batch of templates was released in June, allowing users to create reels using audio and format from existing reels.
Instagram has also embraced blockchain technology, web 3.0 & crypto. The company is currently rolling out a testing feature for non-fungible tokens (NFTs) on the platform. The company plans to allow users to display their own NFTs in their profiles.
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This article was written for Business 2 Community by Ali Raza.
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