Business strategies have evolved immensely over the years. This has been made possible by the swift integration of various technological tools that have automated tasks and made the business processes simpler and more efficient, thus increasing productivity.

Mobile technology has been one of those trends that have taken the business world by storm. Mobile device penetration has been rapid and monumental. In fact, the number of mobile phone users is estimated to rise to 4.77 billion by 2017. The shift towards mobile has been transforming the economic landscape over the years. Mobile communication and connectivity have been changing the way business communicators create, plan and distribute messages.

Recent developments in the mobile communication technology have generated massive improvements in numerous business domains. Let’s take a look at how mobile technology has been driving business communication.

Improved Customer Experience

With the rising importance of mobile devices in customers’ lives, businesses are constantly seeking new and improved ways to leverage this trend. A large percentage of consumers perform their searches on mobile devices. Therefore, businesses have started investing in making their websites responsive.

Apart from that, mobile apps have turned out to be the norm nowadays. For example, mobile apps have spawned an entirely new market for retailers. In addition to that, the real estate industry has also implemented this trend by introducing 3D mobile apps. These apps help in conveying the concept and the layout of a property to prospective buyers way before the construction process has even started.

Additionally, customers can convey their concerns and feedback about the products and services easily with the help of mobile technology and expect quick responses to their doubts and queries. Such interactive methods help in maintaining a clear communication channel with the users, thus improving productivity.

Enhanced Collaboration With Colleagues

Today’s workforce has become mobile. The mobile technology has also enabled companies to expand their workforce to a global network. Mobile devices allow colleagues to collaborate from anywhere in the world, thus removing any hindrance to clear communication.

Smart mobile devices coupled with Internet facilities have made it possible to conduct teleconferences, online meetings, video calls and so on. Mobile users can join group meetings and conference calls and contribute to the discussion as if they were physically present. This can help in eliminating any lag in work and would also help in meeting deadlines, thus improving workplace productivity.

Such improved scope of flexibility can help in motivating the employees to put in more effort and collaborate well with their colleagues.

Optimised Operations

The mobile trend has turned business operations smoother and swifter than before. With the evolution of technology, business processes have been streamlined. Cloud computing has been one of those technologies that have helped in this.

Mobile technology has helped immensely in accessibility. For example, an important file stored in the cloud can be accessed from anywhere. Customer care executives can also access this data at any time and stay updated about the customer requirements. As a result, they can provide accurate and relevant services to clients. This helps in speeding up processes considerably and increases accuracy, thus making the communication process even more efficient.

Better Marketing Strategies

Mobile marketing has gained momentum recently with more and more customers turning to their mobile devices for their requirements. For example, beacons are increasingly being deployed in stores for this purpose. These devices use Bluetooth to deliver personalised discounts and offers to customers’ mobile phones.

According to Lauren Foye, research author at Juniper, “For retailers one of the major tools is knowing their customers. Tracking user movements in store via beacons allows for targeted marketing and offers. This can also aid in providing invaluable data and statistics to a company. This then drives sales.”

Additionally, offering free WiFi to customers can help in collecting valuable customer data which can then be utilised to provide personalised services to them. When customers are satisfied with the services, it is highly likely that they would recommend your business to others.

Implementing mobile technology has become a norm nowadays. It is important to plan ahead to make informed decisions about the strategies you plan on implementing. Tracking the results will help you get an idea of what works and what doesn’t and make the necessary tweaks for increased productivity.

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