In recent years, location-based applications have grown in popularity, particularly amid the continuing COVID-19 pandemic.

The pandemic has accelerated the trend toward mobile applications for electronic transactions and delivery services, allowing users to shop from anywhere and at any time.

Given the rapid growth of technology and increased competitiveness, there are huge opportunities to employ new technologies to sell items around the world.

QR codes have far-reaching ramifications for marketing. From a marketing standpoint, QR codes may be used to promote businesses and attract people in novel ways, and their use in advertising is growing at an exponential rate around the world.

What is a QR code?

QR codes (short for “Quick response”) were invented at the Japanese labs of Denso Wave, a Toyota company, in 1994. The company wanted a simple way to track automobile parts on assembly lines, and the QR code provided a clear advantage over the barcode, which had been invented 42 years before. QR codes can store a lot of information, but no matter how much data it has, when scanned, the user should be able to get information right away.

Location-based Multi URL QR code

Location-based Multi URL QR code which can be made with a multi-URL QR code generator they redirect users based on location or geographical position with different URLs. This means that you can enter a separate URL for every location and you don’t have to deal with regional languages issues, but it’s also a speedy path to international marketing.

This type of feature is designed specifically for businesses that want to run location-based campaigns to market different products, services, and goods to their target audience.

Static QR code vs. Dynamic QR code

A dynamic QR code allows you to change the destination address where the QR code redirects. You can track data using dynamic QR codes, but a static one does not allow you to change the content connected to it and data cannot be tracked.

For advertising, dynamic QR codes are more useful as you can track and measure advertising statistics and have the ability to edit or update their data.

How to create a location-based Multi URL QR code?

  • Go to the best QR code generator as QRTIGER and sign up for an account
  • Select the “Multi URL” category
  • Select location option and place your location-based URL with the location of intent
  • Click “generate QR code” and customize its design.
  • Do a scan test with your QR code
  • Download and deploy your location-based Multi URL QR code

Other types of Multi URL QR code

Multi URL allows you to redirect a user to a different URL based on multiple factors from a single QR code. They work independently of each other.

There are three other types of Multi URL QR codes:

  1. Smartphone languages

This type of feature can detect the device language and redirect the users based on their device’s language.

  1. Time of scan

You can set in a 24-hour timeframe where you can set a default URL and redirect based on certain hours of the day to another URL.

  1. Amount of scans

For every “x” number of scans on your QR code, you can set the code to redirect users to another URL. You can put this process in a loop.

Conclusion:

The advancement of information technologies has resulted in new technologies being used by businesses to advertise and promote their products, goods, or services around the world.

As technology progresses, QR codes are now used for more than just directing scanners to a website. As a result, these QR codes can now be used in a variety of fields.

Redirect your audience to a landing page or website based on the user’s location using an advanced QR code generator online and create your location-based Multi URL QR code.