Audio visual products have been on the market for decades.  However the snowballing emergence of new digital technologies means that it is becoming an increasingly important element for businesses to thrive in the modern market.  It essentially separates the good from the average and bad.

Visual and audio technologies

  • Visual technology includes computer screens, projectors, camcorders, and interactive whiteboards.
  • Audio technology includes sound on phones, background music and speakers.

Putting both audio and visual technologies together creates an altogether ‘3D’ effect.  This can lead to streaming media, web casting, audio response systems, and dynamic presentations that capture the attention of its audience.

Examples of some of the newest trends in technology include ceiling mounted projectors that connect to computers, telephony conferencing, and language interpretation software and programs.

An OSHA study identified that using audio/visual aids for presentations improves audience retention by up to sixty-five per cent, whereas just audio by up to ten per cent.  Because these technological advances create superior communication and understanding, the atmosphere is conducive to productivity.

Another huge benefit to be gained from audio/visual developments is the flexibility that these will offer businesses.  Technologies such as web casting, telephone conferencing, and virtual private networks mean that companies can switch to virtual offices and cut down on travel. As well as reducing office overheads, this would also be more environmentally friendly therefore making the business more ‘green.’

There is also an increasing movement towards flexible working for businesses. Studies have proven that employees prefer to work for a more flexible organisation and therefore recruitment and retention is lower.  They have also identified that employees would accept a lower salary for this, therefore all of these factors again reduces business costs.

To get started with incorporating AV equipment into your business, hiring a professional engineer or advisor is recommended.  Once you have an initial recommendation, you will be able to start planning your office communications and research your options.

Although audio visual installation is expensive, it should be viewed as an investment in quality and communication which is essential in today’s market for a business to not only succeed, but to survive.