As CTO of a company that builds webcasting technologies, I was immediately interested in Google Glass—would it be the new frontier in content consumption? In the last year we have seen a significant uptick (76 percent, according to ON24’s latest data) in the use of mobile devices to register for events on our platform. Google Glass looks like the next logical step in mobility, enabling a more seamless on-the-go experience for rich media content. But even as advanced as it is, Glass has a way to go.

On the technology side, the battery life is sorely lacking, in some cases running out after 30 minutes. Given a wearer’s expectation of ultimate mobility, that’s not going to cut it. That Glass cannot run all day on a single charge is a major barrier to widespread enterprise adoption. Navigation and ease of use also need to be improved. And, most importantly, it is still lacking the necessary app ecosystem that will move it from nascent technology to mainstream device. Of course, Glass is still new, and building an ecosystem takes time. It’s a chicken or egg thing – securing a large enough user base so that the platform becomes appealing to developers.

On the business end of things, the biggest challenge for Glass is that IT departments are not supporting it yet. Sure, with the growth of the BYOD trend more and more people are able to bring the device of their choice to the workplace, and there is an expectation that IT will provide some level of support. This is not the case (not yet, anyway) for Glass. Security is one of the main concerns for enterprises; this will also need to be addressed for the new device to make inroads with enterprises.

Finally, there are the obvious cultural barriers to Glass  – and to all wearables. When you are communicating with people, they naturally (and justifiably) expect your full attention. Glass grabs your attention and thus can become an invasive distraction in social situations. There is also the privacy concern, as a Glass user could be secretly recording your interaction. However, these barriers are easily surmounted and may resolve themselves once we see a critical mass of Glass users. To put things in perspective, when the first Kodak camera was released, some beaches banned it. This reaction seems almost quaint now, given how much of our daily lives are captured on camera.

In today’s world, people are consuming content anywhere – they want convenience. Google Glass is a great content consumption device – videos, online training and webcasts can all be consumed on Glass. There’s something to be said for watching a webinar on Glass while you’re working on your desktop in your office.

As far as applications are concerned, Glass opens up many marketing possibilities. And it could help you find your way around a convention center or facilitate the securing of approvals in engineering and architectural applications. I especially like in-context information applications like facial recognition. With facial recognition technologies, you could enter a room wearing Glass and immediately know everyone in there – their background (pulled from Facebook), job history (pulled from LinkedIn) and even the past interactions your company has had with them (pulled from Salesforce or another CRM system).

At its core, Google Glass is a very promising device – it just has a few kinks that need to be worked out before it “goes to work.”