Last week, Tim Cook shared details about the Apple Watch scheduled to launch in early 2015. Following Apple’s big announcement, Flightpath team members sat down to share their love/hate/indifference towards the new technology and speculate how it could impact digital marketing.

Let’s begin with the end. Are you going to buy the Apple Watch? Or at the very least, would you wear one?

John Lee, Sr. Director of Digital Marketing: I’m in the market for a new watch but I’m not going to buy it because it’s not waterproof.

Steven Louie, Creative Director and ‘Apple Lover’: As you all know I am an Apple fan but I’m not going to buy it simply because I don’t wear watches. This is the first Apple product in a while I’ve been able to say no to.

Brett Grau, Interactive Designer: Probably not going to buy it. But as someone who carries a big purse, I could see the upside to having your phone in your purse and not having to take it out. That would probably be my biggest use case.

Scott Shelton, Digital Marketing Manager: I don’t have an iPhone (Android user). And I can’t wear stuff on my wrist. So….no.

Wesley Martin, Sr. Interactive Designer: Because of the cuff test and the way it sits so high off the wrist, I don’t think I’d purchase it. As much as it’s about the design and techonology, wearables are still a fashion choice….Oh but if someone gave it to me? Yeah, I’d wear it.

Beck Delude, Social Media Strategist: Let me just say, that if someone gave it to me, I’d wear the heck out of it. It’s cutting edge. And I’m already attached to my phone so being able to stay more in touch with social media, especially Instagram, is another perk.

Jeffrey Bustos, Digital Marketing Associate: Well I would certainly buy the Apple Watch over Samsung’s product. Still not sure if I’ll buy it but I would definitely wear it if given the chance.

Seth Bronstein, Sr. Account Executive and ‘Watch Guy’: I’m a traditional ‘watch guy.’ I buy watches for quality but also for sentimental value, something that can get passed on from generation to generation. The watch cycle on the Apple Watch is short. So would I buy it? No. It’s barely a watch, it’s a remote control.

What do you think are the limitations of the watch?

SL: Biggest limitation is that this version of the watch is not standalone–you need the iPhone. As a standalone product, it’s just a fashion accessory. It’s not a coincidence they are partnering with fashion industry insiders. They can make it a must-have trendy accessory but technologically speaking, it’s not a need-to-have item.

WM: A major downfall is battery life. You don’t want to have to charge your watch all the time. Style is supposed to be simple and this just adds another level of difficulty to an accessory.

SB: It’s still very disruptive to your day-to-day behaviors. I hoped that wearables would be more seamlessly integrated and would get people to stop looking down. I think Google Glass was a better step in that direction.

JB: It also lacks an intuitive nature. If the Apple Watch knew more about me and my usage behavior or preferences, it could be more successful. Similar to Google…kind of creepy but very predictive and personalized.

Initially there were a lot of negative critiques of the iPad and now it’s a top-selling tech staple. Do you think the Apple Watch will see the same success?

WM: The iPad replaced desktop computers in a lot of homes…it even replaced televisons in countries outside the US. What is the Apple Watch going to replace in my life? If it does take off, it won’t be Apple that makes it a success, it will be the third-party developers. They have the task of designing the apps and interfaces that really serve a purpose for consumers when interacting with this device.

SL: As of right now, it only appeals to a niche market. The fitness community is an obvious consumer group and luckily for Apple, it’s an audience that is growing and evolving. But if it’s going to succeed, it will need to serve a lot of niche purposes for a lot of different consumers.

What are some real-life implications or uses the Apple Watch could potentially have?

WM: I could see it incorporating physical movements or bump exchanges that would cause an interaction or some type of app engagement.

SS: It makes a lot of sense for indoor directions and instant navigation.

JL: In my opinion, the best use of the Apple Watch would be for transportation information and checking-in: situations when your hands are full and it’s too much of a hassle to take out of your phone. Also, it could be useful to tie it into other devices, or sync it with your car or house to automate certain tasks.

BD: I could see it being useful in retail or other indoor locations if it automatically syncs with iBeacon technology so you can receive the in-app notifications right on your wrist.

JB: It might remove the need for salespeople especially with the direction they are heading in with Apple Pay. Automated payments would allow for customers to scan and pay for items instantly at a kiosk or pay station.

And last but not least: How could this impact marketers and digital agencies?

WM: Very few agencies fully understand how they will design or develop digital properties for the Apple Watch. It’s going to be a very difficult platform for designers to work with especially.

SB: Notification delivery options are going to have to increase because consumers might not want all the notifications on their watch the same way they get them on their smartphone. The watch is less about communicating and more about notifications and acknowledgment.

JB: Because of the significance of notifications, the Apple Watch could be a huge breakthrough for direct message marketing apps. That’s exactly what Yo is great at, conveying a complete message within the notification itself. For example, during the 2014 World Cup feature sent users a “Yo” notification whenever a goal was scored. No need to open the app.

SL: Exactly. Marketers are really going to have to strategize about the content they’re serving up to the user. Lots of rethinking and resizing. And like others mentioned, notifications will play a much larger role in how we interact with apps and messages. It’s about figuring out how to best deliver notifications and giving your consumer options.

Note: This post originally appeared on the Flightpath blog.