Cloud with network and graphs. Technology background

There’s a simple test that one can do to find out if a technology has made it — if it is now fully mature and ready for primetime. Just ask, “If you were starting a brand-new business, would you implement this technology?” And one technology that passes this test with flying colors is Unified Communications (UC).

Think about it. What new startup would want to go through all of the headaches and hassles of implementing a classic PBX, especially given the fact that the old phone system wouldn’t integrate with the communication and collaboration tools that modern organizations rely on?

None. Any business starting today would choose UC, as they can instantly have voice, video, email, text, and other collaboration tools, all integrated and working together to help employees get things done.

However, this wasn’t always the case for UC, even though all the benefits were the same. Because even a new company would be a little leery of the cost and complexity of implementing an on-premise unified communications system.

But with the rise of cloud-based unified communications offerings, this problem disappeared, and new businesses (who are overwhelmingly likely to go with cloud for most, if not all, of their IT needs) were able to have a full UC platform ready to go at company launch.

And it isn’t just anecdotal evidence that new companies are likely to turn to unified communications. Looking at data from the Aberdeen Computer Intelligence Technology Data Set (which includes nearly 230,000 sites with known UC installations), we find that younger companies are overwhelming more likely to be using UC. Also of interest is that these businesses are 12 times more likely to be leveraging cloud or SaaS infrastructure.

These companies, which are often more agile and more likely to invest in IT, have moved to take advantage of UC and the cloud in order to provide their organization with rich and real-time communications capabilities.

So for the agile, innovative, and fast-moving young companies, cloud-based UC is a no-brainer for implementing collaboration and communication. Does this mean that the businesses not using it are old and stodgy? Maybe not, but one of the biggest hurdles to UC implementation is simply getting the business to move on from the old system.

But time and the trends are on the side of cloud-based UC. Before you know it, that will just be the way that businesses implement communications.