Twitter Facebook LinkedIn Flipboard 0 Under Armour is launching a new fitness tracking app- UA Record available on both Android and iOS platforms. It provides a “total snapshot of your progress – including steps, sleep, caloric burn, heart rate and weight,” the company said in a news release. A pet project of CEO Kevin Plank—UA record keeps a daily graph of all activity, from workouts to sleep to the number of steps- basically aiming to provide the ultimate health and fitness data from a variety of devices. It is compatible with wearables like Jawbone Up, Withings Pulse and Garmin GPS watches. For users using the app on iPhone 5s, 6 or 6Plus- the phone can be additionally used as the tracking device. UA can also be used to manually enter sleep info and keep track of your weight patterns. The fitness tracking app also links users to other fitness-enthusiasts, integrating social features as well, to make a community of like-minded individuals. Members can challenge their friends to fitness competitions while it provides real-time updates and a leader-board to keep track of the scores. Members also have the flexibility to share photos, videos, workout stories and this is thus built to be the ultimate health and fitness program which gives the user everything they require in one place. The company, along with tallying stats with the Armour38 wearable sensor, is also engaging with HTC to develop new products for the fitness tracking app. “We want our products to meet the needs of every individual,” says HTC CEO Peter Chou. “So far, no company has been able to deliver this level of support and we feel we have a tremendous opportunity to disrupt and accelerate the development of this market. “ Twitter Tweet Facebook Share Email This article was written for Business 2 Community by Jay Leonard.Learn how to publish your content on B2C Author: Jay Leonard Jay is a UK-based cryptocurrency expert, specialising in fundamental analysis and medium to long term investments. Jay has a great deal of hands-on experience in analysing financial markets and performing technical analysis. Jay is currently focusing on the institutional adoption of cryptocurrency and what it means for the future ofView full profile ›More by this author:Cameo CEO Steven Galanis Wallet Hacked – $231k Worth of NFTs StolenMastercard CFO sees Growth Opportunities in CryptoMarvin Inu Trending on Twitter – Is Tamadoge Next to Pump?