Ten years ago, Apple first unveiled the iPhone—revolutionizing the smartphone industry. The company has certainly come a long way since its iPhone debut in 2007. On Tuesday, Sept. 12, Apple CEO Tim Cook has unveiled all-new iPhones, including the iPhone 8 and iPhone X, in addition to updates to Apple TV and the Apple Watch. The annual keynote event, which was held for the first time this year at the new Steve Jobs Theater in Cupertino, California, officially kicked off at 10 a.m. PST.
It's a big day at Apple! We are honored and thrilled to host our first keynote at the Steve Jobs Theater this morning. pic.twitter.com/gyiqPJB46y
— Tim Cook (@tim_cook) September 12, 2017
View the live updates below:
11:52 a.m. PST
Cook closes the event by reiterating that the iPhone X really is the future and recaps all the new products. “We work really hard at Apple to create wonderful things and we hope you love what we’ve introduced today,” he said. “I think Steve would be really proud of them.”
11:28 a.m. PST
The Face ID technology in iOS 11 can also be used to enable all-new Animojis, allowing for customizable, animated emoji that are controlled by a user’s face. It tracks 50 facial muscles to create custom emoji, which can also be recorded in video form. Want to turn yourself into a poop or unicorn emoji? Face ID has you covered. The tracking will also enable new, extremely detailed AR filters in Snapchat.
— FutureShift (@futureshift) September 12, 2017
Apple’s Senior Vice President of Software Engineering Craig Federighi then previews the iPhone X live, playing around with the Animoji and demonstrating how the facial recognition lock screen works. Schiller also announces that Portrait Lighting is now available on the front camera—perfect for selfies. The new phones also have an increased battery life.
The iPhone X, available Nov. 3, starts at $999.
11:16 a.m. PST
Cook then launches the long-awaited iPhone X (10), a completely redesigned, “futuristic” smartphone.
Schiller explains that the phone is “all screen” and features a glass design similar to the iPhone 8 and 8 Plus. It will be available in silver and space gray and is also water and dust resistant. The phone also swaps out the lock screen for a lock icon, which is now included on the home screen above the time. Users swipe the screen to open the phone. “This is the biggest leap forward since the original iPhone,” Cook said. There’s no home button and it features 3D Touch. Siri can be enabled using a larger side button. The iPhone X can be unlocked using Face ID using an intuitive TrueDepth camera system.
— Thássius Veloso (@thassius) September 12, 2017
The iPhone X can be unlocked using Face ID, which uses an intuitive TrueDepth camera system and neural engine to empower smartphone facial recognition. Face ID can be used day or night, adapts to the user and photos cannot be used in place of a person’s actual face.
11:12 a.m. PST
Schiller announces wireless charging using the new AirPower charging pad and fast-charge capability on new phones. The iPhone 8 will cost $699, while the 8 Plus will cost $799 for 64GB available Sept. 22. iOS 11 will be available Sept. 19.
10:53 a.m. PST
Cook unveils the iPhone 8 and iPhone 8 Plus. They include a glass design and are available in three colors: silver, space gray and gold.
— iJustine (@ijustine) September 12, 2017
Apple’s Senior Vice President of Worldwide Marketing Phil Schiller says the phones feature an all-new design and are microscopically sealed for water and dust resistance. They also feature True Tone display and 3D touch, as well as stereo speakers and a new A11 Bionic chip. New photography features, including 12 MP dual cameras, lighting effects and sensors, are also included in the iPhone 8 and 8 Plus. As previously reported by 9to5Mac, the phones will also include Portrait Lighting, which “supports Contour Light, Natural Light, Stage Light, Stage Light Mono, and Studio Light.” Slo-mo has also improved.
Directive Games CEO Atli Mar also unveils The Machines, a new augmented-reality game. Other apps will use an AR kit to provide real-time updates, information and more.
10:37 a.m. PST
Cook announces new Apple TV 4K. Apple’s Senior Vice President of Internet Software and Services Eddy Cue says the new Apple TV is “incredible” and will emphasize highly-detailed 4K HDR video. The screensavers have also been remastered. Previous purchases will be upgraded automatically.
Here's a look at the new Apple TV 4K and its redesigned Siri Remote. pic.twitter.com/Clh12efNBE
— WIRED (@WIRED) September 12, 2017
— Lance Ulanoff (@LanceUlanoff) September 12, 2017
thatgamecompany CEO Jenova Chen also previewed Sky, a new Apple TV game. The adventure game, with a focus on light and dark, will allow gamers to fly high above the clouds and can be played using a Siri remote. It will be available Sept. 22 at $179 for 32GB.
10:18 a.m. PST
Cook announces that Apple Watch has a 97 percent customer satisfaction rate and is now the #1 watch in the world. A video shows just how much of an impact the Apple Watch has on people’s health and their daily life. The Verge reports that Apple’s refocus on health and fitness with the watch seems to be the focus of the video.
— CNET (@CNET) September 12, 2017
The updates to the Apple Watch, per Apple COO Jeff Williams, include smart activity coaching, a redesigned workout app and features for swimmers. GymKit will also pair with machines to offer metrics. Williams says Apple Watch is the most-used heart rate monitor in the world. It will now also track irregular heart beats and elevated heart rates when people appear to be inactive. The first phase of the Apple Heart Study will be available later this year.
WatchOS 4 will be available next Tuesday, Sept. 19. The new Apple Watch Series 3, which features built-in cellular and a dual-core processor, will also allow for total connectivity on the go. The Apple Watch Series 3, available Sept. 22, will also include all-new cases, watch faces and colorful bands. The regular will cost $329 and $399 with cellular.
10:10 a.m. PST
Angela Ahrendts from Apple Retail announces the launch of Today at Apple, an in-store experience offering classes and programs centered around photography, coding, app development, music and more.
10 a.m. PST
The event opens with a tribute to Steve Jobs.
— Ashley Richardson (@iashleyrichards) September 12, 2017
See how social media reacted to the announcements from the Apple event below:
Social Media Reacts to Apple’s New iPhone 8 And Other Announcements from Annual Event
I got goosebumps #AppleEvent
— Andrew Lymn-Penning (@apenning_) September 12, 2017
— Mark Jayson (@mark_jayson13) September 12, 2017
Apple Watch Series 3
Apple TV 4K
iPhone 8 and iPhone 8 Plus
AirPods with wireless charging case
— از کرج تا لنگرود (@KarajTaLangerud) September 12, 2017
— C (@libpool) September 12, 2017
1985: In the future they'll have flying cars
2017: You can make a poop emulate your facial gestures #AppleEvent
— (@patrickpatchbyr) September 12, 2017
— Super Nelson (@famousgists) September 12, 2017
— Naboth Muller (@iam_Naboth) September 12, 2017
— Tammy Kar (@TammyeffingKar) September 12, 2017
— Francesco Policek (@polly4dj) September 12, 2017
— Hilarious Tweets (@TrollAjithMemes) September 12, 2017
— Jemila (@cjmilaa) September 12, 2017
“Animoji” is shorthand for “annoying tf outta your contacts.” #AppleEvent
— shauna (@goldengateblond) September 12, 2017
— Aashish Kushwaha (@thescorpionsoul) September 12, 2017
— Anthony (-1 followers) (@mistrmilk) September 12, 2017
What are your thoughts on all the new Apple products and updates? Are you planning on buying the new iPhone? Sound off in the comments section below!
Photo credit: Kārlis Dambrāns, Wikimedia Commons