Twitter Facebook LinkedIn Flipboard 0 This holiday season Apple teamed with Product Red to raise funds for AIDS research, and a new report from Re/code details how much Apple has raised for AIDS research, education, and support. In an email from CEO Tim Cook to his employees, he reveals that Apple and its partners were able to raise an impressive $20 million in the fight against AIDS. In the notice to his employees, Tim Cook said: I’m thrilled to announce that our total donation for this quarter will be more than $20 million — our biggest ever — bringing the total amount Apple has raised for (PRODUCT) RED to over $100 million. The money we’ve raised is saving lives and bringing hope to people in need. It’s a cause we can all be proud to support. Apple raised the money for AIDS research in two different ways. First, it donated a share of its profits from its sales on Black Friday and Cyber Monday, two of the biggest days for Apple every year. Second, it partnered with third-party developers to raise money from specific apps that were then donated to Product Red. There is a long history between Apple and Product Red with the tech giant showing its support of the charity over the last several years. The Cupertino company revealed that it raised an incredible $65 million for research in September, 2013. Apple continues to sell Product Red products such as iPods and other accessories on its store even today. You can hit up the Apple Store to see their latest Product Red offerings. Some believe Apple still isn’t doing enough for charity as $20 million seems like a drop in the bucket when compared to the billions of dollars that the company generates with its wide range of industry leading products. However, this amount from Apple for AIDS research is still quite impressive and demonstrate the company’s commitment to give back and aid the world around them. Twitter Tweet Facebook Share Email This article was written for Business 2 Community by Kane Pepi.Learn how to publish your content on B2C Author: Kane Pepi Kane Pepi is an experienced financial and cryptocurrency writer with over 2,000+ published articles, guides, and market insights in the public domain. Expert niche subjects include asset valuation and analysis, portfolio management, and the prevention of financial crime. Kane is particularly skilled in explaining complex financial topics in a user-friendlyView full profile ›More by this author:VoIP Basics: Everything Beginners Should Know!Bitcoin Investment, Trading & Mining: The Ultimate Guide for BeginnersIs This a Better Way to Set Your 2020 Goals and Resolutions?