Apple announced in a press release that the new iPhone generated $9 million in sales over the weekend. The company announced that the iPhone 5S and 5C set a new combined record for launch-weekend sales.
In the release, Apple CEO Tim Cooke stated, “The demand for the new iPhones has been incredible, and while we’ve sold out of our initial supply of iPhone 5S, stores continue to receive new iPhone shipments regularly.” Although Apple sold out of the iPhone 5S, they did not announce the specific sales figures for each phone. However, mobile analytics firm Localytics stated that, upon initial data analysis, there were three times more iPhone 5S activations than those of iPhone 5C over the weekend. The firm also stated that AT&T was the most popular carrier among U.S. consumers.
A year-over-year comparison is difficult to make since Apple’s launch markets have changed, but the new iPhone was available in China on day one for the first time. While the exact sales numbers have still not been released, some speculate that the availability of the iPhone in China may have helped increase sales.
Apple also announced that more than 200 million devices are now running iOS 7. The company also stated that they would be adding a Personal Pickup Service for its new iPhones. This new service not only allows consumers to pick-up their new iPhones sooner, rather than having it shipped, but also helps Apple drive more store traffic.
The recent announcement along with the record sales figures marked an increase in Apple’s shares, which increased by 4.4 percent.