Adblock Plus, the world’s most popular ad blocker, announced today that they will be launching an Acceptable Ads Platform, an ad-tech platform “that will make whitelisting faster and easier,” according to their blog post. Teaming up with ComboTag, a publisher platform-provider, Adblock Plus will now allow publishers and bloggers to choose from pre-whitelisted ads that they can put on their website. The update has been in the works for over a year.
Adblock Plus hopes that with this new platform, which is currently in a beta phase, they will better be able to cater to “a second, alternative web made up of ad-blocking users” by placing acceptable ads in front of users.
According to their blog post, users will be able to provide feedback on the ads and the platform will be able to make changes depending on which ads have been flagged. “If users complain about it for whatever reason – it was ugly, it was intrusive, it was creepy – it gets punished on the auction. Ads that receive good reviews get rewarded by making them more likely to be chosen.”
Many Adblock Plus users expressed their frustration over this change through social media—some said they’ve already uninstalled and switched over to alternative ad blockers while others joked about the tool adding an advertising platform. Adblock Plus later tweeted to clarify some confusion over the new platform.
There seems to be some misunderstanding regarding our new platform. You can still block all ads with ABP, even those on the new platform.
— Adblock Plus (@AdblockPlus) September 13, 2016
Twitter Responds to News Adblock Plus Will Release Ad Platform
"Adblock Plus now sells Ads"
WHO WATCHES THE WATCHMEN
— Mario Caruso (@tullece) September 13, 2016
Time to ditch AdBlock Plus. pic.twitter.com/rSBYObH7k2
— Lewis (@PostHipstr) September 13, 2016
Guys, what do you think how Adblock Plus made money until this point? So this really isn't news, just that now it's official.
— WhateverMeister (@WhateverMeister) September 13, 2016
"Adblock Plus" selling adds now, they forget that's the only reason anyone installed it. I've already switched to "uBlock Origin"
— Joshua Miller (@1joshinamillion) September 13, 2016
Just to clear that up "Adblock Plus" basically started selling ads and and a position on their whitelist years ago. Switch to uBlock!
— Sascha Pallenberg (@sascha_p) September 13, 2016
Adblock Plus: you either die a villain, or live long enough to see yourself become the villains… good job you morons
— Chris Brinton (@cjbrinton) September 13, 2016
>Begins a business to sell ads.
Time to get a new adblocker.
— adamthyst (@itsmeMOB) September 13, 2016
Dear Adblock Plus,
Continuing to use the name Adblock Plus could be considered false advertising.
Oh, the irony.
— ✘♥️ Sassy Mouth ♥️✘ (@SassyMouth2012) September 13, 2016
Goodbye AdBlock Plus. Go to hell. Thanks. Uninstalled.
— Kyara Orr (@IsArcades) September 13, 2016
Adblock Plus sellin' ad space, huh
I mean they've been moving towards that for a while, it's not a huge surprise
— RSCNyx (@RSCNyx) September 13, 2016
What are your thoughts on Adblock Plus launching an advertising platform? Will you be switching ad blockers? Sound off in the comments section below!