The CMS market is nearly as old as the internet itself. Hence, many may think it’s a mature domain with nothing new to be invented or no upcoming trends. But this is a myth!

The content management system market has been seeing dramatic growth ever since its inception. Moreover, the domain is constantly evolving with new trends and technologies. As a business owner, you must be aware of these shifts as they will allow you to offer exceptional experiences to your target audience.

Read on to know the top CMS trends that are changing the way brands develop, market, and manage content.

1. The Emergence of Artificial Intelligence in the CMS Realm

Chatbots, voice search, and other forms of AI are increasingly becoming a part of our everyday lives. In a Driving ROI Through AI Report, senior executives across industries shared that they plan to expand their AI budgets in the coming years (8.3 percent per year over the next three years, to be precise!).

All these years, the drag-and-drop builders and WYSIWYG interfaces have made the task of managing content curation effortless for content creators and developers. But in the coming years, AI will further revolutionize this domain by offering innovative solutions for content curators.

For instance, CMS platforms will offer exceptional AI-powered functionalities to integrate API and enhance the interaction between the back-end content management and its viewability at the front-end. Platforms like Wix are already deploying AI to help web developers and designers to create customized web templates according to their preferences.

Through the integration of API, headless CMS can deliver content using chatbot interfaces on various mobile devices. Integrating chatbots within the CMS will change the way users interact with devices. We’ll see more on headless CMS in the next point!

In the coming years, you can expect an increasing number of businesses jumping on the AI bandwagon to boost their UX and revenue.

2. Headless CMS Will Raise Its ‘Head’

According to a recent report by Magnolia, a headless CMS enterprise, half of the marketers share that switching to a headless CMS has allowed them to improve the efficiency of their operations. CMS teams in most businesses are finding headless CMS to be agile, enabling them to improve the pace of publishing content.

Since it’s a back-only system, a headless CMS allows content creators to take complete control of their inventory, irrespective of what’s present on the front-end of the website. In other words, it’s a decoupled CMS where the head (or the frontend) is removed, allowing publishers to share content across multiple channels and devices.

Headless CMS is faster and more efficient than the traditional one. Moreover, it supports omnichannel architecture, enabling content marketers to create iconic content that shines across all digital touchpoints. It allows marketers to future proof their application by separating the presentation layer from the data and the logic layer.

These benefits of a headless CMS has made it a rising trend in the digital content management space. In the coming years, headless CMS adoption rates are expected to double with an increasing number of businesses looking to adjust to the rapidly diversifying content consumption landscape.

3. Increased Adoption of a Hybrid CMS

Though the headless CMS is a raving trend, the lack of a visual interface to design and preview content remains a concern for most content marketers and publishers. This is leading brands to take the hybrid approach. Simply put, businesses are blending the headless technology with the traditional CMS experience, allowing them to get the best of both worlds.

The hybrid route provides the flexibility of a headless CMS architecture while giving authors the context and creative control of a traditional CMS. Even WordPress, with the addition of the inbuilt REST API, is rising beyond the traditional horizon of web development and going headless. No wonder, many businesses are considering migrating to WordPress from CMS like Sitecore, Joomla, and Drupal.

Ultimately, marketers desire to view and manipulate the presentation to the customer while being able to work with structured presentation-independent content. Taking the hybrid approach does just that.

4. Improved Functionalities for Voice-Based Optimization

Voice-enabled services have seen significant growth over the past few years. Statistics reveal that 31 percent of smartphone users across the globe use voice technology at least once a week. And, more than half of the smartphone users worldwide are engaging with this technology.

Hence, voice-based search is a hot trend that CMS platforms must be ready for. Needless to mention, but in the coming years, you’ll see CMS platforms offering advanced functionalities to help content creators optimize their content for voice searches.

Summing Up

These are a few CMS trends that will dominate the content world in the coming years. The way marketers, CMS teams, and business owners respond to them will dictate the popular content best practices and shape the digital landscape going forward. Keep an eye on these shifts in the CMS domain to sharpen your content management strategy and put your business on the fast track to success.