It used to be that branding and shopper marketing followed a reliable formula for influencing shopper decisions. Create a…
Consumer Marketing
Tag Archive: #ZMOT
Back in June I told of The Zero Moment of Truth (ZMOT) and why marketers needed to win it.…
B2B Marketing
There’s a fascinating just-released e-book called Winning The Zero Moment Of Truth. Written by Jim Lecinski, Google’s Managing Director…
Marketing