Tag Archive: #ZMOT

Changing Demographics are Prompting Retail Shifts in Marketing

Retailers continually strive to connect with their target markets, using merchandising, marketing and packaging to make lasting impressions with…

Alan Draper
July 29, 2014

Be Present in the Zero Moment of Truth

It used to be that branding and shopper marketing followed a reliable formula for influencing shopper decisions. Create a…

Connor Brooke
June 18, 2013
Consumer Marketing

Why Business To Business Marketers Need To Win The Zero Moment Of Truth, Too

Back in June I told of The Zero Moment of Truth (ZMOT) and why marketers needed to win it.…

Alan Draper
December 15, 2011
B2B Marketing

The Zero Moment Of Truth And Why Marketers Must Win It

There’s a fascinating just-released e-book called Winning The Zero Moment Of Truth. Written by Jim Lecinski, Google’s Managing Director…

James Spillane
July 21, 2011

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