Tag Archive: #Zachary Weiner

There Is No Wrap-Up: Connected TV Continues Its Evolution In The Advertising, Entertainment And Media Space.

So I promised a CES wrap-up and my thoughts on the Connected TV landscape including its numerous changes, innovations,…

Alan Draper
January 23, 2012
Consumer Marketing

Changing Social And Psych Behaviors Through Connected TV And Marketing

I’ve been called a marketing geek- a LOT. It’s a truth that I am more than happy to accept. …

Jay Leonard
August 29, 2011
Consumer Marketing

Branded TV Apps. Interactive Marketing With Television Applications.

In today’s article, we’ll go a bit deeper into the realm of connected TV advertising. It’s tough to know…

Jay Leonard
August 1, 2011
Mobile & Apps

Connected TV Advertising: Integrating A Multi-Platform Strategy

Lately, as our other articles might show,  we have been getting a lot of client feedback that is indicative…

James Spillane
July 22, 2011
Consumer Marketing

Connected Television: Social media and Interactive Marketing Is Moving to a Lean Back Experience That Smart Marketers Should Embrace

Investing in new technologies is a risk. In the marketing and advertising world the risk factor could  be a…

Jay Leonard
July 5, 2011
Online Marketing

Social Media And Content Marketing Are Already Over-Diluted And Your Current Plan Is A Dying Breed.

(This is a two part series, where we pose the IMMENSE marketing challenge you will be soon facing  and…

Alan Draper
May 19, 2011
Social Media

Psychology Still Needs To Be The Backbone Of Modern Marketing

I’ve been hammering away lately on some simple marketing concepts that I feel have been pushed aside a bit.…

Jay Leonard
May 12, 2011
Branding

Social Media Experts are a Dime a Dozen, True Social Marketers are a Coveted Few

I saw a post from an old acquaintance the other day on twitter who was searching for a job.…

Connor Brooke
May 10, 2011
Social Media

Separating Corporate Branding from Personal Branding

I am often amazed at how very similar and yet also how different corporate branding can be from personal…

Jay Leonard
May 6, 2011
Branding

The Dangers of Over-Reliance on Marketing Technology

Let me preface by stating that both myself and my Marketing firm LuxuryReach Inc love advertising technology. There are…

James Spillane
May 4, 2011
Consumer Marketing

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